JOB DETAILS
Job Title: Performance Marketing Manager
Location: Remote
Work Shift: GMT
Working Hours: 40 hours per week (Full time)
Job Description:
We are seeking a dynamic and versatile Performance Marketing Manager to join our team. This role will focus on driving acquisition strategies, optimizing marketing channels, and supporting the growth of Life Supplies. As a rapidly evolving startup, we need someone adaptable, process-oriented, and ready to contribute to a fast-paced environment.
Key Responsibilities:
Performance Marketing:
- Manage and optimize paid marketing channels, including Meta (Facebook, Instagram) and Google Ads.
- Develop and execute performance marketing strategies to drive customer acquisition and brand awareness.
- Analyze and report on campaign performance, using data-driven insights to optimize future campaigns.
Channel Diversification:
- Explore and implement cost-efficient marketing channels such as brand partnerships, influencer marketing, and content seeding.
- Establish strong processes for outreach and engagement with potential partners and influencers.
- Develop creative solutions for scaling brand presence through diversified channels.
Collaboration & Communication:
- Work closely with the Head of Marketing and other team members to align marketing strategies with overall business objectives.
- Collaborate with video editors and Shopify developers to create engaging marketing content and optimize the e-commerce platform.
- Communicate effectively with stakeholders, providing regular updates on marketing initiatives and performance metrics.
Process Optimization:
- Design and implement efficient processes for marketing operations and campaign execution.
- Continuously evaluate and improve marketing workflows to enhance productivity and effectiveness.
- Ensure alignment with Life Suppliesβ evolving business strategy and growth goals.
Requirements
- Minimum 3-5 years of experience in performance marketing, preferably within a DTC brand or e-commerce setting.
- Proven track record of managing paid media channels and achieving significant results in customer acquisition and brand growth.
- Strong understanding of digital marketing tools and platforms.
- Experience with influencer marketing and brand partnerships.
- Excellent analytical skills for data interpretation and decision-making.
- Strong process-oriented mindset for operational efficiency.
- Self-starter with the ability to work independently and collaboratively.
- Creative thinker with a passion for developing innovative marketing strategies.
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