Campaign Data Analyst

Are you passionate about using data to drive impactful marketing campaigns? Join our team as a Campaign Data Analyst, where you'll work closely with our Head of Customer Relationships and Marketing Business Partners (MBP) to deliver targeted customer data that maximises revenue. You'll play a key role in segmenting customers, extracting data, and creating highly effective direct mail, email, SMS, and personal contact campaigns, ensuring that our strategies are not just effective but game-changing.

In this role, you'll monitor and analyse campaign performance, providing critical insights that shape our marketing efforts. Your work will involve tracking the effectiveness of various marketing objectives, optimising campaign rules, and delivering detailed reports on customer performance and profitability. By collaborating with the MBPs and CRM team, you'll help prevent communication overlaps and ensure that campaigns are deployed seamlessly and on time.

Join us and use your expertise to drive success in our marketing campaigns.

Requirements

We're looking for someone with strong analytical and problem-solving skills, experience in manipulating customer datasets, and proficiency in Microsoft Excel and/or SQL-based software. If you're an analytical thinker with a customer-focused approach, a marketing degree or equivalent experience, and the ability to work collaboratively with multiple stakeholders, we want you on our team.