Director of Landing Page & Funnel Optimization

Freebird is on a mission to redefine personal care with our iconic electric head shavers, delivered through a subscription-based model. As we scale globally, we’re seeking a Director of Landing Page & Funnel Optimization who is an expert in DTC direct-response marketing. This role is crucial to driving our growth, and we are only looking for candidates with proven experience in direct-response eCommerce, landing page funnel building, optimization, persuasive copywriting, and UX design.

Role Overview

As the Director of Landing Page & Funnel Optimization, you will be responsible for designing, optimizing, and continuously improving our eCommerce funnels. You’ll lead efforts to create high-converting landing pages, using your deep understanding of customer psychology, strong persuasive copywriting skills, and expertise in UX design. Working closely with our CEO, Director of Growth, designer, and developer, you’ll have the autonomy to drive our CRO strategy and ensure that every touchpoint in our funnel is optimized for maximum conversion.

Key Responsibilities:

• Funnel Design & Optimization: Lead the creation and refinement of landing pages and sales funnels, ensuring they are optimized for conversion and aligned with direct-response marketing principles.
• Customer Insight & Messaging: Use customer research and data to craft persuasive messaging that speaks directly to pain points and motivations, driving higher engagement and conversion rates.
• Direct-Response Copywriting: Write compelling, conversion-focused copy that captures the essence of our brand and resonates with our target audience.
• UX Design & Collaboration: Partner with designers and developers to create landing pages that are not only visually appealing but also optimized for user experience and conversion.
• Testing & Continuous Improvement: Implement a rigorous testing and optimization process to continuously improve funnel performance, using data-driven insights to guide decisions.
• Innovative Problem Solving: Constantly think outside the box to improve our sales pages. Whether it’s creating long-form advertorials or testing new offers, you’ll be focused on delivering exceptional results.
• Strategic Leadership: Collaborate with the CEO to define and execute a comprehensive CRO strategy, with a focus on scaling our eCommerce growth through innovative funnel and landing page strategies.

Requirements

• Proven experience in DTC direct-response eCommerce, with a strong track record in landing page funnel building and optimization.
• Expert-level skills in persuasive copywriting and UX design, with the ability to create compelling, conversion-focused content.
• Deep understanding of customer psychology and how to leverage it to drive conversions.
• Experience leading teams or working closely with designers and developers to bring ideas to life.
• A data-driven mindset with a passion for testing, optimizing, and constantly improving performance.
• Creative, innovative thinker who thrives in a fast-paced, results-oriented environment.

Benefits

Why Freebird?

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business.
• Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results.
• Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development.
• Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed.

Benefits

• Full Remote Flexibility: Enjoy the freedom to work from your desired location.
• Comprehensive Medical Benefits: Your health is paramount; benefit from our top-tier medical offerings.
• Competitive Compensation & Bonuses: Receive a generous salary complemented by substantial performance bonuses, structured to align with the collective goals of our team.
• Unlimited PTO: Find your rhythm, balancing work and rest on your terms.
• Upward Mobility: Craft your growth story within our vibrant brand.
• Be Part of Our Growth: Engage at the forefront of a brand primed for stellar ascent, influencing its trajectory.

Ready to Apply? If you’re a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you. Apply now and join us in transforming the eCommerce experience at Freebird.