Content Marketing Manager

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

Manage and execute best in class customer focused marketing content programs that support business growth objectives for Xero’s key regions. Our marketing content strategy is designed to help accelerate our customers' confidence in choosing and using Xero.

Evolve our content delivery with strong project management and ensure we are winning with content aligned by segment, channel, and customer journey. Collaborate across the business to bring content concepts to life, streamline processes and measure impact to ensure continuous improvement.

What you’ll do

• Develop marketing content programs across the customer journey based on our target segments and business priorities
• Own the delivery of a wide range of content types from brief to publication, such as technical guides, third party advertorials, gated guides for acquisition etc.
• Organise and align stakeholders across the business to ensure clear ownership, accountability and on-time delivery
• Enable lifetime care for content
• Manage budgets and external resources as part of campaign delivery
• Leverage technology (including AI services), tools and data build a smart, scalable and fast content strategy across Xero teams
• Work closely with key stakeholders to define and track what success looks like for all content campaigns. Leverage data to make informed decisions and iterate

Success looks like

• The Northern/Southern hemisphere markets have a clear, compelling and effective content approach and strategy in place
• Content is measured and reported on effectively to ensure alignment with business objectives
• Content production is efficient and connected through effective collaboration with key stakeholder groups
• There is a spirit of continuous learning & improvement to progress our content strategy
• Value perception of Xero increases to our customers and key metrics are met

What you’ll bring with you

• Content strategy development and campaign execution
• Creating integrated campaigns that progress customers in awareness, understanding and utilisation
• Stakeholder management and influence
• Leveraging customer data and insights to inform decisions
• Budget management
• Working cross functionally in a matrixed organisation
• Project management
• Briefing and working with writers and editors, including freelancers
• Editorial and quality control for technical writing and SEO content
• Highly organised and strong project management skills
• Outstanding ability to plan and deliver on time and on budget
• Data driven decision making
• An ability to connect high level strategies to actions
• Strong understanding of plain English and technical content production
• Excellent stakeholder management in a decentralised organisation
• Integrated marketing, communications and content experience
• Critical thinking and strong judgement
• Curiosity and an ability to pivot in a changing environment
• Excellent editorial skills and comfortable providing feedback

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.