Digital Marketing Associate Director

We are seeking an expert digital marketer to join our expanding Digital team. Ideal candidates are both confident marketing strategists and effective technical experts. You’re what we call a strategic doer.

You should be a natural leader. Team management, coaching, hiring, and training are second nature to you. You can balance leadership responsibilities with managing multiple client projects, shifting deadlines, and high-level individual contributor work. If you obsess over your clients’ KPIs and campaign performance metrics, know when to use data versus your gut when making a decision, and can work collaboratively to build strong relationships with clients and peers, you might be the perfect fit.

WHO YOU ARE

• You bring 8+ years of experience in digital marketing, with strong analytical skills, strategic planning abilities, and proficiency in all digital marketing channels (+ expertise in at least two).
• You’ve worked with B2B clients at an agency and/or as an independent consultant.
• You have an exceptional understanding of all aspects of B2B digital marketing and technical expertise in one or more of the following areas: paid media, CRM, analytics & attribution, CRO.
• You are a creative problem solver who has a wealth of experience developing and executing innovative B2B marketing strategies.
• You have a comprehensive understanding of the B2B marketing funnel and know where and when to apply content strategy, lifecycle marketing, paid media, SEO, or direct outreach.
• You can expertly leverage CRM marketing tools and technologies to build and run sophisticated marketing campaigns that drive results. You know your way around a CRM and are not afraid to roll up your sleeves and do operational work.
• You understand the fundamentals of web analytics, conversion tracking, and tagging and have experience building analytics reports, dashboards, and analysis-driven slide decks. You know the difference between a GTM tag and a trigger. You know when to use GA4 explore and when to use Looker Studio
• You obsess over your client’s business challenges while you’re in the shower.
• You work collaboratively and cross-functionally, building strong relationships and managing processes efficiently. Although you are not a project manager, you know how to manage your projects.
• You know how to run an effective client meeting. You don’t waffle or up talk. You know when to defer to the client and when to stand up to them. You go in fully prepared and aren’t surprised by client or team requests.

WHAT YOU'LL DO

• Develop and oversee the implementation of comprehensive B2B marketing strategies aligned with your client's objectives. You plan AND do the work.
• Work with your clients to drive the planning and tactical execution of high-impact marketing campaigns across multiple channels.
• Strategize, plan, and implement tactics such as:
• Pay-per-click advertising across multiple platforms, including Google AdWords, Facebook Ads, LinkedIn Ads, Twitter Ads, and Instagram Ads.
• Content marketing, SEO, and social media campaigns to drive engagement and conversions.
• Email, CRM, and lifecycle marketing initiatives for clients.
• Optimization of CRMs and other marketing automation solutions using tools like Salesforce, Pardot, and HubSpot.
• Build and analyze marketing dashboards and workflow automations. Present focused reports that communicate campaign performance and progress towards our clients’ marketing objectives.
• Provide feedback and training for team members on technical, creative, and tactical assignments.
• Collaborate with company and department leadership to craft and refine client strategies and scopes.

$100,000 - $140,000 a year

The base pay range for this role is broad to accommodate varying costs of living across the U.S., including higher compensation levels in areas such as the San Francisco Bay Area and New York City. Final compensation will be determined based on the candidate's location and experience

APPLICATION QUESTIONS

Applicants MUST answer two of the following questions to be considered for this position. One question must be answered in written form and the other must be answered with a video recording using a tool such as Loom or Zoom. Please share your answers in the application form.

1. What's the most successful B2B marketing campaign you've worked on? Specifically, what tactic or effort made it so successful?

2. How do you approach developing a comprehensive marketing strategy for a new client? Describe the key steps and considerations involved.

3. Can you provide an example of a multi-channel marketing strategy you developed? How did you ensure consistency and alignment across different channels?

4. Describe a situation where you had to adjust your marketing strategy based on performance data. What changes did you make, and what were the results?