Director of Analytics & Lifecycle Marketing

Salary/Exempt/Hybrid

Please note: Candidates should be local to WI or located in a neighboring state, where commute is reasonable.

MISSION:

As Wantable's Director of Analytics & Lifecycle Marketing, your role is to get customers to spend more with Wantable not less.

The primary focus is to drive long-term value and retention, strengthening the Wantable brand.

EXPECTED OUTCOMES:

Monitor and Mitigate Churn:

• Analyze churn trends and take proactive measures to reduce customer attrition and increase customer lifetime value.

Develop Lifecycle Touchpoints:

• Create comprehensive touchpoints to nurture customer relationships and drive ongoing engagement with the Wantable brand.

Increase Customer List Size:

• Implement targeted acquisition strategies, especially for SMS, to grow the customer base and meet order targets and revenue goals.

Improve Customer Retention Rates:

• Execute tailored lifecycle touchpoints to enhance engagement and build brand loyalty.

Enhance Brand Loyalty:

• Deliver personalized experiences that align with customers' unique preferences and tastes.

Expand Business Lines:

• Grow private brands and e-commerce businesses alongside t...