Key responsibilities:
- B2B Marketing Strategy Development: Build and drive the B2B marketing strategy to enlarge the sales pipeline, nurture existing relationships, and seize new opportunities.
- Target Audience Development: Work with the commercial team to identify and build target industries, personas, and company profiles for effective targeting.
- Brand Proposition:
- Develop and strengthen the brand proposition within the target market, emphasising value propositions for potential clients.
- Ensure consistency of the B2B brand across all customer-facing materials and platforms.
- Copywriting: Be excited by both writing relevant and thought leading copy that ensures Hertility stands out in the corporate benefits space, as well as collaborating with others for its delivery.
- Multi-channel Campaign Management:
- Create and implement multi-channel campaigns to expand the network of potential clients, delivering high-quality MQLs for the sales team.
- Oversee the entire campaign lifecycle, from planning and execution to analysis, ensuring alignment with growth targets.
- CRM Strategy: Collaborate with CRM to proactively set quarterly strategies to develop automation ...
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Hertility Health
Hertility is a womenβs health company built by women, for women
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