Marketing Manager

The Marketing Manager, Engagement and Retention supports the mission of AMS by planning and executing targeted marketing communications to optimize the individual, school, and affiliate member experience, maximize events and professional development revenue, boost engagement, and achieve membership renewal goals.

The Marketing Manager utilizes all strategically relevant channels: web, email, social media, direct mail, and others. The role reports to the Senior Director of Marketing and Communications and works closely with the Growth Marketing Manager to create a seamless member experience that begins with demand generation and continues through conversion and membership acquisition, and on through onboarding, engagement, retention, and advocacy.

The role collaborates with all AMS teams, including colleagues in Marketing, Membership, and Professional Development. The Marketing Manager, Engagement and Retention is a key member of the team responsible for increasing and communicating member value (individuals, schools, adult learner members, and teacher education program directors), driving online and in-person event registrations, launching and promoting courses, webinars, and cer...