- Analysis of digital campaign performance (display, site, search, email, social)
- Contribute and collaborate cross-functionally on idea generation, design and proposal of new and enhanced data insights;
- Provide ad hoc analytics support to agencies and clients, as requested, to solve strategic marketing problems
- Reporting and dashboard development, maintenance and updates
- Identify nuances (QA) in data to optimize client’s business
Requirements
- Media Background
- Ability to communicate
- Excel and power point proficiency
- Digital marketing concepts & KPIs
- Digital Marketing Platforms DV360 or CM, FB business manager
- Some type of experience using a data processing tool (like Alteryx, Data Prep, etc) would be desirable, but needs are not tool specific.
Publicis Groupe
Publicis Consultants is a communication consulting agency, part of Publicis Groupe, one of the largest global communication networks
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