Associate Marketing Manager - Interactive

Sawhorse is a dynamic and innovative, award winning creative studio based in Los Angeles that thrives on pushing the boundaries of immersive experiences. We specialize in crafting captivating digital worlds and interactive projects. Our team is made up of passionate creators who are dedicated to delivering exceptional results. Work with brands like Walmart, Dreamworks, NBCU, Coca-Cola, Lamborghini, and more.

Sawhorse Interactive produces client content, but we don’t just make ads.

Our north star principles:

• Our experiences are FUN
• Our experiences look HIGH FIDELITY
• Our clients love us because we are ON BRAND

Our releases include:

• Walmart Discovered - 2024 ADDY Winner
• Alo Sanctuary
• Stranger Things Immersive Watch Party - Nominated for a 2022 PGA award
• Tommy Play - Nominated for a Webby award
• Elton John’s 'Beyond The Yellow Brick Road'
• Fashion Klossette

And numerous digital fashion releases on web3 platforms

Sawhorse Interactive is searching for an Associate Marketing Manager to join our mission of growing a leading studio that pushes the boundaries of immersive experience gameplay.

Looking for an enthusiastic Associate Marketing Manager to support and lead Go-to-Market campaigns for branded custom-built UGC metaverse game/experiences and extend the reach of our brand partners across social and digital channels. The primary focus is Roblox but the role will grow into all top platforms in the metaverse and web3 space. You will play a pivotal role in leading and overseeing the execution of Go-to-Market campaigns for the marketing department as the company continues to build best-in-class experiences for the biggest brands, artists, and film and TV titles in the world. Knowledge of all major UGC gaming and metaverse platforms is key.

This position requires a strong strategic mindset, a track record of organization and ownership, the ability to take initiative and anticipate needs, leadership experience, exceptional communication skills, and a passion for gaming and emerging media.

Responsibilities

• Manage execution of 360 Go-to-Market campaigns and oversee Marketing Coordinator(s)
• Support on budget management for marketing campaigns, ensuring goals are met
• Innovate and build internal and cross functional pipelines to streamline workflows
• Partner with teams in Marketing, Creative, and Post-Production to drive alignment between asset development and performance marketing strategy
• Oversee and foster relationships with key vendors and influencers
• Own paid media strategies and reporting across core advertising platform
• Support and lead on development of key marketing strategies
• Oversee Community Manager and help craft narratives and strategies that connect to main campaigns
• Stay up to date with industry trends, gaming culture, and emerging media, particularly in relation to Roblox and the metaverse

Requirements

A strong candidate for this position should have the following qualities:

• Bachelor’s Degree
• Minimum 3+ years of experience in Advertising, Marketing, Entertainment or a related field
• Experience leading and influencing cross functional teams in a fast pace environment
• 1+ years of experience managing teams
• Experience leading product Go-to-Market campaigns from conception to fulfillment
• Strong and professional writing skill set with experience regularly presenting to executive audiences
• Passion for gaming and web3 space
• Ability to anticipate needs and the organizational skills necessary to keep up with several unique projects at once
• Detail-oriented and proactive, with the demonstrated ability to work independently
• Ability to multitask and prioritize projects based on deadlines
• Proficient in social media and digital media
• Knowledge of the gaming industry, gaming culture, and Roblox is highly desired

Nice To Haves:

• Enthusiasm for emerging media, technology, and the metaverse
• Agency experience highly preferred
• Intermediate knowledge of the Roblox and Fortnite community expectations
• Intermediate knowledge of web3 platforms
• Experience with digital fashion on Roblox, Zepeto, Decentraland, or similar avatar platforms
• Experience in gen AI, AR, VR etc a plus

Our office is located in Los Angeles. You will have the option to work from our office or remotely. US-based is preferred.

This position is generally M-F 9:00 AM - 7:00 PM (PST), and will start with a freelance probation period of 90 days, and then move to full time if everyone is aligned.

Benefits

• $60,000 - $80,000 Annual Salary
• Annual bonus structure
• Full Coverage – Medical, Vision, and Dental
• PTO
• 401(k) company matching

Sawhorse Productions is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Sawhorse Productions will provide reasonable accommodations for qualified individuals with disabilities. Sawhorse Productions will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.