VP of Marketing

🎥 What are we doing at Uscreen?

Uscreen is a profitably growing, bootstrapped, product-led SaaS business changing the way video-based entrepreneurs and creators monetize their content. Our all-in-one video membership platform empowers creators to generate revenue through subscriptions, communities, courses, and live-streamed events across various platforms (web, mobile, and TV).

Over 25,000 video creators use Uscreen to sell, market, manage, and expand their businesses, generating hundreds of millions of dollars in the process.

As the VP of Marketing, you will be tasked with leading our revenue-focused Marketing department across Demand Gen, Content Marketing, Brand, Creative & Partnerships. Marketing is a high impact function that drives the vast majority of revenue at Uscreen, so this is a perfect role for a leader who loves marketing and doesn’t want to be bogged down by organizational bureaucracy.

🚀 What you’ll do:

• Increase our trajectory of new business (closed by our sales team) through demand generation. Our demand generation function is already pretty mature and relies on capturing demand through search, YouTube and virality, but we are seeking to continue optimizing these.

• Our brand is not very well known and our customers mostly white label our product. In a cost-efficient way, we want to level up how Uscreen is perceived in the market by our target customers, with a focus on messaging, design and relationships with customers.

• Building a business on Uscreen isn’t always easy for our customers – we need to provide them confidence by helping show them how it’s done, both before and after purchase.

• We are a bootstrapped and profitable business and proud of it. Balancing growth with responsible spending is a careful balance that we prioritize, both when it comes to advertising budget and tech stack.

• We have a small senior leadership team that is aligned, scrappy and loves to get in the weeds. We are counting on a leader who can positively contribute to this group.

🔥 Do you have what it takes?

• You’ve led marketing departments across different verticals / industries, and have experience in both B2B and B2C in revenue-generating marketing roles.

• You move FAST and achieve big things – you are high energy, communicate well and love to collaborate with others, all while remaining focused on execution and results.

• You have a deep passion for marketing and everything about it. You love understanding what makes consumers tick, studying how brands operate and get excited about the new channels and tactics. You have well-formed opinions on marketing technology.

• You are a curious learner who is willing to change their mind and learn from mistakes. When something inevitably goes wrong, you don’t get defensive. Instead, you are eager to figure out why and change your approach.

✔️ Our commitment to you:

• We know your worth and will compensate you competitively.

• Our unlimited PTO policy encourages every team member to take the time they need to unwind and recharge.

• Your growth is our growth! We’ll provide you with access to best-in-class training, workshops, and conferences to help you develop and succeed in your role.

• It’s a marathon, not a sprint. We make sure you have a clear growth plan to help you get to the next level at Uscreen.

• 100% remote - work from wherever your heart desires, as long as you have access to stable internet and a conducive workspace.

• We also offer flexible parental leave.

• Your home office should be ergonomic and inspirational to help you make some magic. We’ll give you a generous WFH stipend to help you set one up.

• And if WFH is not for you, we’re happy to pay for your coworking space.

• We’re proud to offer personal development and mental wellness stipend.

• We host virtual social events filled with fun activities to ensure you feel part of the Uscreen team.

Are you interested in applying?

• Click the “Apply for this position” button
• Fill out the short form
• We will review the applications and email candidates who qualify to set up a first-round interview