Principal Paid Social

Principal Paid Social

Germany (Berlin, Cologne, Hamburg), Switzerland (Zurich), Macedonia (Skopje)

We are searching for an experienced, highly skilled and self driven Paid Social Principal (div/f/m) to join our paid social team within the DACH region. This role is pivotal in designing our paid social strategy across DACH and EMEA, playing a lead role in key projects, expanding our social services, and refining our service portfolio. This person will also play a crucial role in enhancing our visibility within the market. We are looking for an individual who is characterized by a high degree of openness and empathy.

KEY RESPONSIBILITIES

• Lead the strategic development, setup, and optimization of complex paid social campaigns across various social media platforms.
• Collaborate closely with the Paid Social Leadership to ensure alignment with the overall vision and contribute to the strategic direction.
• Work on new business projects and pitches and convince new and potential clients with your appearance, specialist knowledge and expertise
• Build and manage stakeholder relationships internally and externally.
• Guide the team in complex matters and issues f.e. in analyzing campaign data, generating insights, and helping them to provide clear and long term recommendations to clients to drive performance and satisfaction.
• Set new standards for the team in processes for optimizing performance metrics to ensure alignment with goals, KPIs, and client satisfaction.
• Allocate and manage large budgets for paid social campaigns to achieve optimal results, including the preparation of forecasts and media plans.
• Identify new approaches and methods to enhance ad targeting effectiveness.
• Be a driving force for innovation and developments across paid social.
• Collaborate with creative teams to develop compelling visuals or videos that align with campaign objectives.
• Design and implement testing roadmaps and paid social strategies to drive continuous improvement.
• Implement and configure conversion tracking mechanisms, such as pixels or tags, to accurately measure campaign success.
• Implement and manage shop feeds with the help of tools (f.e. Productsup)
• Build A/B testing roadmaps, flighting scenarios, social user journeys and other long term strategies for clients.
• Provide guidance and training to junior colleagues, fostering a culture of continuous learning and development.

WHAT WE ARE LOOKING FOR

• A strong background in paid social, with 7+ years of experience in digital marketing, preferably within an agency environment.
• A proven track record of leading complex clients with diverse portfolios and large budgets to success.
• Exceptional communication and presentation skills, with the ability to convey complex strategies and results clearly and effectively.
• A growth mindset combined with a hands-on mentality, eager to learn and take on new challenges.
• The ability to manage multiple projects and tasks simultaneously without losing sight of the big picture.
• A deep understanding of data analysis and performance metrics, with the ability to make data-driven decisions using Excel, Pivot, and platform data.
• Proficiency in implementing complex paid social strategies aligned with business goals, target audience, and budget.
• Experience on all common paid social platforms - as well in creative guidance and strategy, as in running ads.
• An open-minded approach and the eagerness to adapt in an ever-changing environment.
• A proven track record of implementing measurement solutions to effectively report & optimize campaign performance
• Experience in working with cross-media teams and in comparing paid social KPIs to other channels
• A strong passion for paid social, always staying up to date with the latest news and trends.
• Being directly available to start in Germany, Switzerland or Macedonia;
• Fluency in English is essential, with German being a significant plus.

This role is part of our Growth Marketing team, where we deliver end-to-end data-driven campaigns that foster creativity and performance. Our specialty lies in creative, digital communications that drive performance, boost brand awareness, and shift market share for our clients, including eBay, Douglas, Aldi, Smart, and more! Our team in Germany is the only agency that combines technology, creativity, and data to help our clients grow.

If you're ready to make a significant impact and lead the charge in our paid social efforts across DACH and EMEA, we want to hear from you!

WE OFFER

• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
• Benefits apply based on the local market;

WHO ARE WE?

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. Learn more about our diversity, equity, and inclusion efforts here or visit our careers page to find out more about culture and growth opportunities at DEPT®.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.