Performance Marketing Manager

Our client is looking for a highly motivated and experienced Performance Marketing Manager with a proven track record in an agency environment. They need an expert in lead generation using Meta Ads who can design testing & optimization plans and work with a team of Media Buyers to roll out and manage tests across 200+ clients. This remote role offers the opportunity to work with a global team and manage a diverse portfolio of clients in the aesthetics industry.

Location: Fully-Remote (Work from Home), 10 AM - 6 PM EST

Responsibilities:

• Testing & Optimization:
  • Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance.
  • Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies.
  • Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats.
• Performance Reporting & Analysis:
  • Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting.
  • De...