Head of Digital Marketing

Who are OnBuy?

OnBuy are an online marketplace who are on a mission of being the best choice for every customer, everywhere.

We have recently been named one of the UK's fastest-growing tech companies in Deloitte's Technology Fast 50 for the third year in a row (as well as 'Fastest-Growing Tech Business in the South West').

All achievements we are very proud of, but we don't let that go to our head. We are all laser focused on our mission and understand the huge joint effort ahead of us needed to succeed.

Working at OnBuy:

We are a team of driven and motivated people who thrive when working at pace. To succeed at OnBuy you need to take charge and fully own your responsibilities, rolling your sleeves up when needed to 'get it done'. Working at OnBuy you are surrounded by so much opportunity, but you must possess the ability to stay focused and prioritise ruthlessly. Most importantly, you will thrive in an ever-changing environment as we are constantly evolving.

At OnBuy, you're not just a number or another cog in a machine. We are creating something really special, and you have the opportunity to affect meaningful change and have your voice heard.

We are a close team, who have the opportunity to learn and grow as OnBuy evolves. We work in a flexible way, meaning we can prioritise our health and relationships, but when we are working, we graft.

Job overview:

As the Head of Digital Marketing your primary responsibility is to develop, execute and optimise OnBuy’s digital marketing strategy to drive customer acquisition, revenue growth, contribution and market share expansion.

Key Responsibilities:

Strategy and Planning:

• Develop and implement a comprehensive data driven digital marketing strategy (including paid marketing) aligned with business goals and objectives.
• Identify and prioritise paid marketing channels, including but not limited to search engine marketing (Google shopping, Bing shopping), affiliate marketing and social advertising and emerging digital platforms.
• Develop and execute robust organic and paid marketing strategies to improve online visibility and drive traffic.
• Analyse industry trends and competitive landscape to capitalise on opportunities.

Campaign Management:

• Lead the end-to-end management of all paid acquisition campaigns, from strategic planning and execution to continuous optimisation and performance reporting.

• Monitor and adjust advertising budgets to maximise ROI.

• Implement A/B testing and data-driven strategies to improve campaign performance.

• Proactively identify and trial partnerships with cutting-edge Market Tech providers to leverage emerging technologies and processes, ensuring OnBuy remains at the front.

Data Analysis and Reporting:

• Utilise analytics tools to track, report at react to key performance metrics.
• Prepare regular reports, present insights and recommendations to leadership team, reinforcing data-informed decision-making across the department
• Continuously evaluate and refine strategies based on performance data and market dynamics.

Budget Management:

• Strategically manage and allocate substantial advertising budgets to achieve and exceed KPIs across all markets.
• Monitor and control spending to maximise ROI.

Experience and Skills:

• Proven senior experience in digital marketing and paid acquisition, in an online marketplace or e-commerce environment.
• An inquisitive mindset, always trying and testing new ideas/segmenting until we find more value.
• A deep understanding of e-commerce and online marketplace dynamics.
• Exceptional analytical and data insight skills and experience with data-driven decision-making.
• Excellent problem-solving skills and the ability to work in a fast-paced start-up/scale-up, collaborative environment.
• Target driven delivery mindset, leading by result output
• Exceptional team leadership and management skills.
• Strong Google Shopping experience, including large-scale campaigns, 3rd party bidding technology, efficiency optimisation/cost saving, and segmentation.
• Strong affiliate marketing experience across different affiliate networks, including experience trading affiliate networks to maximise reach and value.
• Stand-out leadership abilities with experience in building and managing high-performing, multi-cultural teams.

Requirements

Strategic Leadership:

• Play a more significant role in shaping company-wide digital transformation initiatives

Cross-functional Integration:

• Potentially oversee multiple departments or teams beyond just digital marketing (e.g., brand marketing, retention)

Budget and Resource Allocation:

• Make higher-level decisions on resource allocation and marketing technology investments

Innovation and Market Positioning:

• Lead digital innovation efforts to keep the company at the forefront of industry trends
• Shape the company's overall market positioning and digital brand strategy

Stakeholder Management:

• Lead and decide upon relationships with key partners, vendors, and industry influencers

Organisational Development:

• Play a larger role in shaping the overall structure and culture of the marketing team

Senior Leadership Experience:

• 10+ years of experience in digital marketing, with at least 5 years in senior leadership roles
• Longer term proven track record of successfully leading significant growth of GMV

Strategic Business Acumen:

• Experience in contributing to overall business strategy beyond just marketing

Change Management:

• Experience in leading change and digital transformation programmes

Cross-industry Expertise:

• Broader knowledge of multiple industries and ability to apply learnings across sectors

Global Experience:

• More extensive experience in managing international streams and international campaigns

Board-level Communication:

• Experience in presenting to and influencing board members and C-level executives

Thought Leadership:

• Recognition as a thought leader in the industry, potentially through speaking engagements or publications

Benefits

The salary on offer for this role is up to £80,000 per annum, depending on experience.

In return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build.