CRM Specialist - Marketo

Our mission and where you fit in

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.

Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down.

There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

What might your days look like

Employment Hero is searching for a CRM Specialist who has a keen eye for detail, a passion for data and enjoys crafting communication and life cycle journeys, to join the Growth Marketing as we build out comms to support our B2B customers & prospects through their Employment Hero journey.

We're the friendly faces (well, virtual faces) behind those emails that make our customers' hearts skip a beat and their inboxes come alive with joy. Our mission? To create an inspiring journey for our customers,, guiding them through digital touchpoints filled with valuable information about Employment Hero, captivating stories, and the occasional "aha!" moment.

The right candidate is a self-starter, keen to develop their career in CRM using best-in-class technology, who enjoys working in a fast-paced, collaborative, high-growth environment. They will work across diverse remote-first teams working alongside the Customer Marketing, Partnership and Swag teams.

As our CRM Specialist (Marketo), you’ll be responsible for:

• In line with our CRM team initiatives, create, build, test, execute, analyse and refine the development of lifecycle automated nurture programs using Marketo
• Understand our data, how it’s integrated to our MarTech stack to aid segmentation build
• Stay on top of changes to the digital landscape such as changes to SPAM acts, privacy and best practices for email sends
• Assist with reporting & optimisation of existing campaigns & programs being able to communicate the value of campaigns & programs to wider teams across the business
• Create relevant content for Email & In Platform communications, translating technical information into easily understood human language that our prospects understand and respond to
• Utilise best-in-market MarTech, including automated systems and analytics platforms
• Work closely with the wider UK marketing team to execute strategies but also surface opportunities to better engage our customers and prospects

What will you bring

• The ideal candidate will have experience with Marketo and Salesforce (or similar CRM/marketing automation platforms)
• Be able to work in a fast-paced, agile environment (experience in B2B and ABM a plus)
• Excellent written and verbal communication skills with high attention to detail
• Proven Hands-on experience setting up marketing automation and workflows
• Passionate about the potential customer & how automated campaigns and communications can aid every stage of their journey
• You will have experience with A/B and multivariate experiments and be up-to-date with the latest trends and best practices in online marketing and measurement
• You will have analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness.
• Bonus is an understanding of basic HTML & CSS
• A creative problem solver and critical thinker, with great attention to detail
• Degree qualified in marketing or a related field (desired)
• 3-7 years experience in a Direct marketing or related professional environment
• Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
• Able to work independently in a “remote first” work environment and to agreed deadlines
• Willingness to take ownership
• Excellent xfn communication and stakeholder management skills

Experience is important, but for us the biggest measure of success is people who can live and breathe our EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine.

The EH Way

The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/uk/careers/

In short, you’ll love working with us if:

• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including:

• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content).
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam and are excited to meet in Bali in September 2024.

Are we a match?

Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: [https://employmenthero.com/legals/applicant-policy/>

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

Note to recruiters: Employment Hero has a dedicated in-house recruitment team who are focused on finding the very best talent for our organisation and we kindly request that recruiters do not contact us regarding assisting with our job vacancies. While we appreciate your interest and expertise, we have everything we need in-house to attract and hire the right candidates for our team. Thank you.

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