Product Marketing Manager

About the company

Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in the most prestigious and high-growth tech companies in the world, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and hundreds more. We provide all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.

About the job

We are seeking a seasoned Product Marketing Manager to develop and partner with our client on go-to-market plans, marketing messaging strategy and collateral to support product launches and ongoing marketing efforts.

Responsibilities

● Develop and refine product positioning and messaging strategies that differentiate us in the market and resonate with our diverse customer base.

● Craft compelling product narratives that resonate with target audiences.

● Manage the entire product marketing lifecycle, from positioning and messaging to launch and ongoing promotion to drive adoption.

● Leverage data and full funnel metrics to understand customer behavior and measure performance, identify areas for improvement, and optimize future initiatives.

Hiring Requirements

● 5+ years of experience in Product Marketing with a proven track record of success in product/feature launches and driving product adoption and growth.

● Experience working in a PLG motion and targeting very small businesses.

● Expertise in developing and executing data-driven marketing campaigns across a variety of channels (e.g., content marketing, social media, paid advertising) to achieve measurable business objectives (e.g., brand awareness, lead generation, customer acquisition).