Manager - Acquisition

About us:

Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate. What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.

Our businesses:

With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.

A23 (Gaming) - The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business. Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.

Cricket.com - We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.

Responsibilities

• Develop and execute marketing campaigns geared towards customer acquisition for A23 Poker.
• Analyze campaign-level data and come up with insights to grow our customer base at A23 Poker.
• Collaborate with cross-functional teams including Marketing, Product, Analytics and
• Customer Support to implement acquisition campaigns and initiatives.
• Monitor and evaluate the performance of acquisition programs, and provide recommendations for optimization.
• Conduct market research and competitive analysis to identify trends and best practices in acquisition and loyalty strategies.
• Work closely with the analytics team to track key metrics and KPIs related to acquisition and loyalty, and provide regular reports to stakeholders.
• Develop and maintain strong relationships with key stakeholders and external partners to support acquisition and loyalty initiatives.
• Stay up-to-date with industry developments and emerging trends in the online gaming space, particularly in India.

Qualifications

• MBA from Tier 1 institutes with a focus on Marketing, Business Administration, or related fields.
• 8+ years of experience in marketing, customer acquisition, or strategy roles, preferably within the online gaming or e-commerce industry.
• Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Analytical mindset with proficiency in data analysis tools and languages (e.g., SQL, Python, R, Excel).
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Proactive and self-motivated with a strong drive for results and continuous improvement.
• Knowledge of CRM tools and platforms is a plus.
• Passion for gaming and understanding of the Indian gaming market is highly desirable.
• Knowledge of Poker as a game is essential for this role.

Why Join Us:

● Pioneering Legacy: Join a leading company in the real money gaming industry with an 18-year history. For the past decade, we have consistently achieved net profitability, boasting an average annual profit growth of 30%.

● Collaborative Innovation: Work in an environment that values creativity, collaboration, and excellence.

● Career Growth: Enjoy opportunities for career advancement and professional development in our rapidly expanding company.