About us:
Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate. What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.
Our businesses:
With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.
A23 (Gaming) - The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business. Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.
Cricket.com - We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.
Responsibilities
- Develop and execute marketing campaigns geared towards customer acquisition for A23 Poker.
- Analyze campaign-level data and come up with insights to grow our customer base at A23 Poker.
- Collaborate with cross-functional teams including Marketing, Product, Analytics and
- Customer Support to implement acquisition campaigns and initiatives.
- Monitor and evaluate the performance of acquisition programs, and provide recommendations for optimization.
- Conduct market research and competitive analysis to identify trends and best practices in acquisition and loyalty strategies.
- Work closely with the analytics team to track key metrics and KPIs related to acquisition and loyalty, and provide regular reports to stakeholders.
- Develop and maintain strong relationships with key stakeholders and external partners to support acquisition and loyalty initiatives.
- Stay up-to-date with industry developments and emerging trends in the online gaming space, particularly in India.
Qualifications
- MBA from Tier 1 institutes with a focus on Marketing, Business Administration, or related fields.
- 8+ years of experience in marketing, customer acquisition, or strategy roles, preferably within the online gaming or e-commerce industry.
- Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
- Analytical mindset with proficiency in data analysis tools and languages (e.g., SQL, Python, R, Excel).
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Proactive and self-motivated with a strong drive for results and continuous improvement.
- Knowledge of CRM tools and platforms is a plus.
- Passion for gaming and understanding of the Indian gaming market is highly desirable.
- Knowledge of Poker as a game is essential for this role.
Why Join Us:
ā Pioneering Legacy: Join a leading company in the real money gaming industry with an 18-year history. For the past decade, we have consistently achieved net profitability, boasting an average annual profit growth of 30%.
ā Collaborative Innovation: Work in an environment that values creativity, collaboration, and excellence.
ā Career Growth: Enjoy opportunities for career advancement and professional development in our rapidly expanding company.
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![Head Digital Works](https://lever-client-logos.s3.us-west-2.amazonaws.com/c5bf5e3b-6f8a-49e6-8aa9-292e9c2dac00-1686119524819.png)
Head Digital Works
A profitable Indian startup in the online gaming industry with a focus on cricket.
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