Senior Marketing Executive - Digital

We are seeking a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign for trade events. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage.

Key Responsibilities:

1. Overall Marketing Communication and Activities Management:
   • Manage and oversee all marketing communication and activities for projects.
   • Control and monitor the marketing strategy and timeline to ensure timely and effective delivery.
   • Ensure the delivery of all online marketing materials to achieve assigned objectives.
   • Focus on content development, initiating new ideas, and creating impactful marketing content.
2. Digital Marketing Support:
   • Assist in planning and executing digital marketing campaigns across various platforms (social media, email, search engines).
   • Monitor and report on the performance of digital marketing initiatives.
   • Provide campaign identification (CID) and tracking on all channels to measure performance and generate reports.
3. E-newsletter Creation:
   • Design and create engaging e-newsletters to promote exhibitions and communicate important updates.
   • Track performance and provide summary reports for individual e-newsletters on a monthly basis.

Requirements

• Education and Experience:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, digital marketing, or a similar role.
• Skills and Competencies:
  • Strong understanding of marketing principles and strategies.
  • Proficiency in digital marketing tools and platforms.
  • Excellent communication and interpersonal skills.
  • Creative thinking and the ability to generate innovative marketing ideas.
  • Strong organizational and project management skills.
  • Ability to analyze and interpret marketing data to measure campaign effectiveness.
• Technical Skills:
  • Proficiency in using marketing software and tools (e.g., email marketing platforms, social media management tools).
  • Basic design skills and familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
  • Knowledge of SEO, SEM, and PPC advertising.
• Personal Attributes:
  • Detail-oriented and able to work under tight deadlines.
  • Self-motivated with a proactive approach to problem-solving.
  • Team player with a collaborative mindset.