We are seeking a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign for trade events. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage.
Key Responsibilities:
- Overall Marketing Communication and Activities Management:
- Manage and oversee all marketing communication and activities for projects.
- Control and monitor the marketing strategy and timeline to ensure timely and effective delivery.
- Ensure the delivery of all online marketing materials to achieve assigned objectives.
- Focus on content development, initiating new ideas, and creating impactful marketing content.
- Digital Marketing Support:
- Assist in planning and executing digital marketing campaigns across various platforms (social media, email, search engines).
- Monitor and report on the performance of digital marketing initiatives.
- Provide campaign identification (CID) and tracking on all channels to measure performance and generate reports.
- E-newsletter Creation:
- Design and create engaging e-newsletters to promote exhibitions and communicate important updates.
- Track performance and provide summary reports for individual e-newsletters on a monthly basis.
Requirements
- Education and Experience:
- Bachelorโs degree in Marketing, Communications, or a related field.
- Proven experience in marketing, digital marketing, or a similar role.
- Skills and Competencies:
- Strong understanding of marketing principles and strategies.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to generate innovative marketing ideas.
- Strong organizational and project management skills.
- Ability to analyze and interpret marketing data to measure campaign effectiveness.
- Technical Skills:
- Proficiency in using marketing software and tools (e.g., email marketing platforms, social media management tools).
- Basic design skills and familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Knowledge of SEO, SEM, and PPC advertising.
- Personal Attributes:
- Detail-oriented and able to work under tight deadlines.
- Self-motivated with a proactive approach to problem-solving.
- Team player with a collaborative mindset.
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Informa Group Plc.
Informa is a leading business intelligence, events, and academic publishing business operating in the Knowledge and Information Economy.
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