Brand Marketing Strategy Specialist

About the Role

If you think and believe marketing is beyond art and creativity but also a combination with scientific and objective approach, and if you also have the curiosity of a honey badger to crack complex marketing challenges and obstacles, then you gonna love this role a lot.

Being a brand marketing analyst, you will be in the collaborator within functions in Gojek, such as social media, CRM, market research & insights, data & business intelligence to analyze qualitative, and quantitative data and turn them into insightful insights and actionable items to support Gojek brand growth.

What Will You Do

• Monitor and analyze central marketing team OKR to achieve maximized results
• Provide insights and recommendations for optimizing central marketing campaigns and activities incl. Brand, social media, and performance marketing
• Leverage multiple data sources, both primary and secondary data points to generate insightful and actionable items for central marketing activities incl. Brand, social media, and performance marketing
• Cross-team collaboration to develop brand marketing strategies & plans
• Do experimentation on the marketing strategy ideas
• Identify and adapt current marketing trends that suitable for the business growth

What Will You Need

• At least 3 years related work experiences, preferably from technology / FMCG / telecommunications industry
• Bachelor’s degree from business management, marketing, informatics and mathematics are plus points
• Able to articulate ideas and translate it into executable items
• A self-starter person who have high curiosity with data
• Broad knowledge and experience with multiple marketing channels
• Strong analytical skills, able to extract data and derive a meaningful story from it
• Detail oriented, able to handle multiple tasks at a time
• Exposure to marketing research methodologies, SQL/BigQuery/Looker Studio is huge plus

About the Team

Strategy & Planning team within the brand marketing team consists of individuals who have high curiosity like a honey badger who likes to crack complex challenges in Gojek. As you might think the role sounds serious, we also regularly engage with fun jokes, up-to-date trends and memes. So if you think yourself is a person who balances serious things with playful things, this role & team will be a great match for you.