Digital Analytics Specialist

• Digital Analytics Infrastructure Management:
• Implementation and maintenance of digital analytics tools, particularly Google Tag Manager, ensuring accurate data collection and tracking across digital properties.
• Develop and maintain tagging strategies to track key user interactions, events, and conversions across websites, mobile apps, and other digital platforms.
• Collaborate with cross-functional teams including business, developers, marketers, and designers to implement tracking requirements and ensure alignment with business objectives.
• Data Analysis and Insights:
• Utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance.
• Identify trends, patterns, and opportunities within digital data sets to optimize marketing strategies, improve user experiences, and drive business growth.
• Present findings and recommendations to stakeholders, translating complex data into clear and actionable insights for decision-making.
• Digital Marketing Support:
• Work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI.
• Provide expertise and guidance on digital analytics best practices, including attribution modeling, audience segmentation, and A/B testing methodologies.
• Collaborate on the development and optimization of digital assets based on data-driven insights and performance metrics.

Requirements

• 3+ years of experience in digital analytics, with a focus on implementation, analysis, and reporting.
• Proficiency in Google Tag Manager, including setup, configuration, and troubleshooting.
• Experience with Looker Studio or similar business intelligence and data visualization tools.
• Strong understanding of digital marketing concepts and strategies, including SEO, SEM, social media, and email marketing.
• Excellent analytical skills with the ability to interpret complex data sets and communicate insights effectively.
• Certifications in Google Analytics, Google Tag Manager, or related platforms are a plus.
• Good level of English written and spoken.