Senior Paid Marketing Automation Manager

About Sleek

Sleek is on a mission to revolutionize how entrepreneurs operate their business. We want to give small business owners peace of mind and the power of online solutions to allow them to focus on what they do best - growing their business. As we work for our thousands of customers, we gather millions of data points about their business, and in turn we transform those into useful, actionable insights and recommendations to accelerate their growth through smart algorithms.

We are a team of 450 builders from 19 countries, with offices in Singapore, Philippines, India, Vietnam, Hong Kong, Australia and the UK committed to delivering a delightful experience to our clients!

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Role Overview

Reporting to the Head of Performance marketing and working in partnership with our regional marketing leaders, you will make our global paid marketing operations world-class thanks to automation. In the UK and AU in particular we’re going through an exciting phase of scaling our activity and this role will be instrumental in driving the growth by focusing on improving our ROAS and running innovative experiments, while maintaining a strong data-driven approach.

Responsibilities

Automation (75% of Role)

• Identify, develop and launch new solutions to automate basic tasks of paid account management (e.g. scripts or industry solutions)
• Come up with ideas to test & constantly run A/B tests on bidding. Ensure automated bidding drives the highest volume of net cash by measuring performance regularly. Maximise the opportunity of automated bidding strategies and campaigns, including PMax
• Ensure data pipeline of conversions is always 100% accurate, and build automated alerting to spot issues in real-time
• Automate tracking of KPI's to identify opportunities and report back to the wider business
• Leverage CRM platforms for paid marketing automation activities, with the goal to enhance ad audience segmentation, exclusions and testing
• Implement API integrations (using tools such as Zapier) with paid platforms

Account Management (25% of Role)

• Execute and optimise PPC, Paid Social and retargeting campaigns across multiple countries where required
• Conduct regular keyword research and campaign audits to identify new opportunities
• Implement scalable paid campaigns using a hypothesis-led approach to test, learn & iterate.
• Stay abreast with Search trends, techniques and constantly looking to test new channels

Requirements

• Minimum of 10 years' experience as a Performance Marketing manager or similar
• BSc/BA in Marketing, Digital Media or a related field
• A problem solver. Outstanding analytical skills, attention to detail and must have a data driven approach
• Experience with managing campaigns in Google Ads. Proven track record of growing PPC operations for a tech/ecommerce business or an agency
• Focused on the results. Proven track record on driving revenue and higher AOVs at target ROAS
• Proven experience in running A/B tests on bidding at scale
• Proven experience in script and relevant automation solutions for paid search marketing
• Excellent communication, both verbal and written

Beneficial Experience

• Python coding or similar scripting language knowledge a strong plus
• International and B2B experience
• Experience with Hubspot, Tableau, VWO, Facebook and Linkedin
• Strong knowledge of Hubspot and Big Query connections with advertising platforms
• Able to use SQL to manage data and automate reports
• Comfortable with managing & testing tags on GTM to ensure accurate tracking

Benefits

• An open and inclusive culture with an international team that believes in the values of S.L.E.E.K - Simplicity, Loyalty, Entrepreneurship, Excellence and Kindness
• Loads of opportunities to build things and break them without any issue - as long as we learn from it :)
• Grow with our team, grow your career in a fast-moving, always evolving industry
• $1,200 of allowance for health & wellness - health insurance, fitness membership, home office...
• Flexible work arrangements
• 30 days/year of Work From Anywhere policy (ever wondered what working from Bali or Fiji