Digital Ads Specialist

Digital Ads Specialist,

Chennai, India.

About the Job:

The mission is looking for a Google/Amazon/Bing ads certified Specialist, with a focus on both SEM and Social Media, to add to the growing team. The role requires strong ad copywriting skills, as well as customer service skills, and strategic thinking, mixed with creativity and technical knowledge, to ultimately craft campaigns that drive results. and will be responsible for working closely with our Partners' clients and creating, monitoring, and optimizing Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc.

Your Impact:
Campaign Management:

• Create, manage, and optimize ad campaigns across platforms.
• Conduct keyword and competitor research to inform campaign strategies.
• Create and manage campaign tests to improve performance.

Creative and Copywriting:

• Write ad copies for campaigns, ensuring they follow best practices.
• Discuss creative direction and provide guidance for ads.
• Place tracking codes and set up goals within Facebook Business Manager and Google Analytics.

Reporting and client interaction:

• Create and optimize campaign reports, providing insights on a monthly basis.

• Answer questions from partners and clients regarding search & Facebook advertising.

• Provide ongoing optimization and strategic recommendations based on campaign performance.

What you bring to the table:

• 2+ years creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing and/or Amazon.

• 2+ years of customer service experience via Email and over the phone

• Commerce or Marketing degree or certification preferable

• Experience creating and presenting strategies designed to reach a client’s KPIs

• Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients

• Familiarity with Google Analytics, GTM, and Facebook Pixel to effectively track and monitor campaign performance

• Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Snapchat, etc) is considered an asset

Would be a plus:

• Return on Ad Spend (ROAS): Measure the revenue generated for every dollar spent on advertising, aiming for a high ROAS.

• Click-Through Rate (CTR): Track the percentage of people who click on ads, indicating the effectiveness of ad copy and targeting.

• Conversion Rate: Monitor the percentage of clicks that result in desired actions (e.g., purchases, sign-ups), reflecting campaign success.

• Cost per acquisition (CPA): Evaluate the cost to acquire a customer through ads, aiming to reduce CPA over time.

• Impression Share: Measure the percentage of times ads are shown compared to the total available impressions, indicating visibility in the market.

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands, including MatchCraft, Yesware, and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston, Boca Raton, Florida, and Chennai, India.

Perks:

• Benefits: health insurance
• Paid time off
• Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Stocks option
• Provident Fund