Marketing Communication Specialist

** This role is hybrid in Fairport NY **

The focus of the Marketing Communications Specialist and Designer is to translate technically complex topics into easy to understand marketing messages and creative designs that are distinct and appealing to our target audiences.

• Develop and execute field marketing strategies in close collaboration with sales, key accounts and vertical teams, as well as fellow marketing colleagues.
• Responsible for content creation and management, primarily using global content as the basis.
• Drive new product and vertical solution content into various sales channels.
• Collaborate with channel partners and service providers to organize joint marketing activities.
• Align channel and field marketing events with core demand generation programs to ensure the generation of marketing-qualified leads through integrated, multi-touch programs.
• Manage lead generation for joint partner events, regional roadshows, and various other marketing tactics supporting the field sales organization.
• Analyze results and identify opportunities for performance improvement of channel marketing programs.
• Support in the management of budgets for channel market...