Sr. Community Engagement Specialist

As a super star Sr. Community Engagement Specialist, you understand the importance of building digital relationships, keeping the conversation going, resolving issues, and designing exciting content that increases engagements and follower growth. You have experience with organic and paid social campaigns, working within a pre-defined social budget, managing influencer programs, optimization and reporting on ROI. You are comfortable being the “digital voice of the brand.” You want to push the boundaries of our content by creating “cool”, “trend worthy” content that reflects the brand’s character while staying within brand guidelines. You enjoy collaborating with leadership and are a contributing member of the communications team working together to execute plans according to strategies. Primary duties include, but are not limited to:

• Social Platform Management
  • Manage day-to-day activities on social channels (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).
  • Create, curate, manage and schedule regular content across social channels.
  • Collaborate with communications team on demand generating content the speaks to the individual product story but also demonstrates why we are the best.
  • Grow demand and conversions through content/stories by driving users to website.
• Community Engagement, Moderation
  • Oversee and foster engagement and community growth across social platforms and website by responding to emails, comments, DM's, engaging in conversation, and proactively encouraging conversations.
  • UGC permission management.
• Influencer Management
  • Build, maintain and evolve relationships with existing and new influencers & brand/social loyalists.
  • Collaborate with influencers on campaign/content needs and review submitted content, analyze results and deliver feedback.
  • Continuously measure and track ROI from influencers, present findings and business justifications for new and/or on-going partnerships.
  • Manage sample order requests.
• Cross-Functional Collaboration on Campaigns, Paid Social
  • Collaborate with communications team to develop paid social media marketing campaigns and influencer content plans using pre-defined budgets; ability to justify with data recommended spend requests.
  • Coordinate with communications team on managing social advertising spend; estimate and track ROI versus anticipated and actual results; ability to justify with data recommended spend requests.
  • Collaborate with communications team on A/B testing across social channels.
• Reporting, Research & Monitoring
  • Perform regular research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence).
  • Monitor trends and effective benchmarks for measuring the impact of campaigns & initiatives.
  • Analyze, review, and report monthly to maximize results; translate anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts.
  • Regularly report on actual results of social advertising spend and track ROI.
  • Upkeep of strong understanding of all major social platforms and their analytics.

Requirements

• Bachelors degree or 8 years of commensurate experience
• Previous experience within the power tool industry is preferred, but not required.
• Previous experience promoting consumer goods is highly recommended.
• Ability to speak the “language” of our end-users: contractors, remodelers, and influencers.
• Minimum 3-5 years of solid community engagement/content creator experience with strong editorial judgment and exceptional writing skills. Must be able to demonstrate your ability to tell a story through content creation, implementation, captions, and community responses.
• Must have 3-5 years of experience running high-spend ad and influencer budgets.
• Must have a minimum of 3 years working experience in managing and partnering with influencers, to include: vetting out new influencers and brand ambassadors, collaborating on future content needs, ensuring content is on-brand, on-topic and if not, working with influencers to correct, monitoring success of content and programs, monthly and annual reporting on influencer program.
• Must have direct experience with analyzing the success of social media campaigns, audience behavior, trends, etc.; ability to extract meaning from data and use this to optimize both current approach and future programs.
• Must be a confident, high-energy presenter. Must be able to build a creative pitch with accompanying presentation and support to sell your idea and/or concept.
• Must be a confident speaker with all levels of management, including C-level executives.
• Go-getter mentality. Seeks out answers and solutions rather than waiting for a resolution.
• Ability to juggle multiple projects and priorities simultaneously is a must.
• Must be able to meet tight deadlines in a fast-paced environment.
• Must have experience in Adobe Premier PRO and Microsoft 365 (Teams, Outlook, Word, Excel and PowerPoint).
• Must be comfortable using a PC.