Sr. Director Field Marketing

SeniorDirector
🇺🇸 United States
Marketing Manager
Marketing

We are looking for a force-multiplier leader who can take our Americas Marketing team through CyberArk’s next phase of growth. Reporting to VP of Global Field Marketing, the role is a fantastic opportunity for a revenue-oriented marketing leader with strategic depth and innovative thinking who can drive hyper growth and consistent execution excellence for Americas market.

  • Accelerate business growth through innovative marketing strategies for the region, leveraging global & regional programs including direct marketing, channel marketing, events, and digital programs.
  • Interlock with sales leadership and functional leaders to drive new logos & cross-sell motions – implementing Account Based engagement and programmatic revenue marketing to deliver pipeline generating programs based on data-driven insights.
  • Champion regional & segment market intelligence to influence campaign & program strategies and ensure optimal marketing mix, balancing direct/channel/ABM/digital investments.
  • Drive worldclass execution excellence to increase mindshare, market & wallet share, and partner share in the region, creating differentiated buyer’s journeys that set us apart from our competitors.
  • Own strategic investment and management of regional marketing budget to drive program performance and scale execution effectiveness. A disruptive thinker with big ideas uninhibited by budget, yet rigorous in spend management with ability to pivot as needed.
  • Build and grow an A-player revenue marketing team as a strategic business partner for the field. A transformative leader with passion, authenticity and empathy.

#LI-EB1

Requirements

  • 15+ years in modern, revenue-oriented marketing organizations in global cloud/SaaS/cybersecurity companies, driving new logo and expansion motions across enterprise, mid-market and SMB.
  • Successful history of execution excellence in leading top/middle/bottom of the funnel programs, including digital marketing, events, ABM and channel co-marketing.
  • Track-record of transcending organizational boundaries, mobilizing collaboration at various levels, and fostering strong relationships and one team mentality.
  • Comprehensive grasp of funnel analytics and in applying measures to consistently enhance each phase of the conversion process, leading to pipeline creation, velocity and bookings.
  • Adept at planning and managing resources & investments effectively, prioritizing critical tasks, and allocating wisely based on business goals.
  • Exceptional communication skills at executive level with ability to simplify complex issues and drive clarity.
  • In-depth understanding of sales & channel, and how to communicate with and activating them.
  • 8 + years of management experience in building open, inclusive and high-performing teams
  • Openness to travel as necessary for the role's responsibilities.

Holding a bachelor's or master’s degree in business, marketing, or technology is adv

 

Cyberark

Cyberark

CyberArk is the global leader in identity security, providing the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud environments, and throughout the DevOps lifecycle

Cybersecurity
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