The Director, Marketing NA is responsible for leading and executing the Canada Goose global strategy in the North American marketplace, inclusive of Canada, USA, and Mexico. You are a creative and strategic marketer who is passionate about creating locally relevant programming and executing best in class campaigns, events, and animations that build brand affinity and position Canada Goose as a performance luxury lifestyle brand that drives commercial success.
About The Role:
- Develop and execute fully integrated and multi-channel marketing programs that bring together full funnel Media, Digital, PR, Influencer Marketing, Community, Partnerships, Retail and Wholesale Marketing designed to build brand affinity among target consumers and drive commercial goals in Canada, USA, and Mexico marketplaces.
- Work as an integrated partner across global marketing and cross-functional teams, developing positive relationships to achieve regional goals.
- Regularly review and analyze brand insights and apply key findings.
- Manage budgets for all local execution of marketing activities; conduct regular reviews with internal teams and finance partners.
- Oversee agency partners across PR,...
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Canada Goose Inc.
Canada Goose is an iconic lifestyle brand with a purpose-based platform HUMANATURE, focusing on creating products that are built to last.
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