Content Strategist

iPullRank is an ambitious ten-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated. We keep that front and center on a day-to-day basis.

If you’re curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.

As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you to just fill a role, we want you to take ownership and make an impact.

We’re not a big agency and our clients appreciate that because our size allows us to make things happen. We’re a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We’re looking for creative and smart people to join our team and help us in our missions to find the best idea. If that’s you, we’d love to hear from you.

Position Description

iPullRank is looking for a Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy as well as working with other team members to execute on content campaigns and ensure that content objectives are being met. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. Salary range: $65K-85K

What You’ll Do:

• Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals
• Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.
• Perform extensive content audits
• Lead brand voice and tone workshops for clients
• Develop governance and workflow models
• Lead ideation sessions for content creation
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
• Write user stories to inform user experience and development
• Develop models and specifications for metadata and taxonomy
• Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance
• Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content
• Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Requirements

• 2-4 years of experience in a similar content strategy position
• Expertise in content pillar/cluster strategies and how content contributes to the customer journey
• Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings
• Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including information architecture and usability best practices
• Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
• Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides
• Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way Experience developing strategy for Social Media campaigns
• Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog
• Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
• Experience leveraging market segmentation in the development of Content Strategy
• Experience defining brand messaging architecture and implementing and enforcing governance models

Skills of interest:

• Experience working in an agency environment
• Experience with content-focused link building stratgies
• Experience with a variety of Content Management Systems
• Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Benefits

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays