Senior Associate

Get to know our Team:
Grab SMB Self Serve solution allows Merchants to engage the Grab Audience via innovative online and offline advertising experiences. Through our unique ecosystem and transacting user base, our clients are able to reach their desired audiences at scale, while driving measurable business outcomes.

We would like You to join our journey to create value for our users, drivers, merchants, and advertising partners, while continuing to make everyday lives better across Southeast Asia.

Get to know the Role:
As Senior Associate, Country Development for SMB Self Serve Solution, based in Kuala Lumpur, Malaysia, supporting Singapore Self Serve business operations. The role is pivotal in our client-focused approach. The role will execute country specific business strategies and drive growth, plan quarterly and annual objectives, and provide feedback during country business reviews. The responsibilities include promoting and delivering self-serve solution services to country teams and collaborating with key stakeholders across Self Serve business, Country teams, Product, Marketing & CRM, and other relevant stakeholders to devise effective advertising solutions for widespread merchant adoption.

An ideal candidate will embody a customer-first mindset, relishing in relationship-building and partnership development. They must excel at simplifying complex concepts into actionable steps, possess a keen eye for detail, and thrive in problem-solving and collaborative environments. We hope this sounds like you and you are excited about this opportunity!

The Role and Responsibilities:

• Responsible for advertisers acquisition & retention, conducting weekly, monthly and quarterly self-serve operation/ business reviews with country team.
• Drive merchants’ success through country engagement and to ensure a smooth work process on MM/MSS. Key stakeholders are:
  • Country PICs
  • Country Sales/AM
  • Country Merchant Engagement (comms team)
  • Regional Marketing & CRM
  • Regional Data Analytics
  • Regional and Country Finance
  • SMB Ads - SMB Platform Specialist
  • SMB Ads - Tiered Service Team
  • SMB Ads - Strategy and Planning
• Be a subject matter expert on the GrabAds Self Serve platform. Able to articulate product positioning, sign-up process, key features, reporting and optimisation. Work closely with strategy, sales, marketing and product teams to support a growing advertisers base. Develop country enablement tools and programs:
  • Execute training programs for internal and external users
  • Assist localisation
  • Plan and execute training workshop
  • Conduct post training follow up and analysis
• Understand country specifics, provide business recommendations and suggestions, collaborate with country business stakeholders to prioritize initiatives and ensure successful execution.
• Implement projects and programs that support new business opportunities to drive additional business & up-sell opportunities.

Day-to-day Activities:

• Execute country advertisers acquisition & retention strategy in collaboration with country stakeholders & regional Marketing & CRM teams.
• Implement regional B2B marketing campaigns, track performance, and facilitate best practice sharing to drive continuous improvement and success.
• Country key stakeholders' engagement, routine business reviews and ensure smooth collaboration.
• Identify key partners with country teams, drive merchants’ success through online / offline education programs in both main cities and OTC.
• Data driven, metric focused, monitor Self Serve performance report on daily basis and support country team with data access, best practices & business insights.
• Provide input for product enhancement and development through merchants feedback collection sessions such as survey, advertiser panel, user group, roundtable etc.
• Team work, collaborate with SMB Strategy & Planning and Customer Success Team to execute programs and projects.
• Operation excellence, follow business processes defined in the Self Serve Handbook and continue to document new experiments and findings to improve workflow and team knowhow.

Knowledge:

• B2B marketing
• Digital Marketing
• Presentation and Public Speech
• Strong Communication and Interpersonal Skills
• Data Analytics and Visualization
• Campaign Optimisation
• Business Operations
• Power BI
• Microsoft Excel and PowerPoint Specialist

Requirements

The Must Haves:

• Education: Bachelor’s Degree required
• Work Experience: Mature profile with 5+ years of experience in sales/ consulting in fast paced B2B companies in t​​he tech, digital sectors or growth startup. sectors, with international or regional exposure. Advertising preferred, SMB focused experience is a plus.
• Excellent communication & written presentation skills with the ability to transmit across different level stakeholders.
• Sound understanding & experience of Ads Ecosystem both Online & Offline.
• Process driven business approach with a passion to enable business teams to drive business improvements focused on demonstrable impact. Experience leveraging sales enablement tools (CRM, Content, Marketing Automation, etc).
• Team Player with the ability to work across a matrix environment in a fast paced environment.
• Strong organizational skills with the ability to manage multiple concurrent projects.
• Ambitious, self-driven and highly motivated individual who can work well in a startup environment. Should have a deep desire to excel and develop a career in a fast growing tech company. Should have demonstrated integrity and respect in the performance of their duties.
• Strong analytical skills, with the ability to interpret complex data sets and derive meaningful insights. Proficient in using data analysis tools and software, and have a keen eye for detail to ensure accuracy.
• Possess critical thinking skills to translate these insights into actionable recommendations for the business.