Marketing Specialist

Job Title: Marketing Coordinator/Specialist

Location: Remote

Work Shift: EST
Working Hours: 30-40 hours per week (Fulltime)

Job Description:

The Marketing Coordinator will play a key role in executing digital marketing strategies and supporting the marketing department in various functions. This role requires a strong understanding of digital marketing tools and platforms and the ability to work collaboratively with different teams and external partners.

Key Responsibilities:

• Execution of digital marketing strategies set forth by the marketing director.
• Be proficient with digital marketing tools such as Klavyio, shopify, canva, apps, tools etc.
• Create meeting agenda and notes for bi-weekly marketing meetings with clients.
• Update communication via slack with teammates.
• Basic understanding of usage of the ChatGPT tool
• Collaborate with the design team/Influencers to produce high-quality marketing materials.
• Manage email marketing campaigns, including list segmentation and A/B testing.
• Handle the day-to-day management of the company's website, including updates and optimizations
• Maintain direct communication and serve as the right hand to the lead operator.
• Preferred, to have a basic understanding on Conversion Rate Optimization (CRO)
• Organization and coordination of products to be sent to influencers for social posts.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a related role.
• Proficient in digital marketing tools and platforms, including Klaviyo, Shopify, and Canva.
• Excellent organizational and multitasking skills.
• Strong written and verbal communication skills.
• Ability to collaborate effectively with team members and external partners.
• Detail-oriented with a proactive approach to problem-solving.
• Knowledge of Conversion Rate Optimization (CRO) is a plus.