US PR and Media Relations Manager

Become part of the team

The global PR and media relations team helps PA consultants raise their profile and generate business development opportunities by:

• ensuring existing and prospective clients have a consistent understanding of PA and its work
• increasing the quality and seniority of PA’s client relationships by tailoring strategies, propositions and communications
• using media coverage to engage with clients and prospects.

The US Senior PR and Media Relations Manager is responsible for the implementation of strategic PR initiatives to build PA’s profile with national and specialist media in PA’s target sectors and services in the US.

The successful candidate will have the ability to understand the role of media relations within the wider communications mix, and drive successful results aligned to business objectives and campaigns.

Requirements

The role includes but is not limited to:

• market knowledge: identify and understand the US media landscape, its requirements and PA’s ability to exploit these.Identify key target journalists and maintain relationships
• PR campaigns – direction and execution: work with sector and service marketing teams and consultants to design, deliver and evaluate a programme of creative, responsive, and news driven PR campaigns
• a digitally driven PR approach: be across the digital media, new podcasts, evolving online targets and the social space
• content review and editing: critically review and edit media content. As well as journalist pitches and press releases this will include thought leadership campaign ideas and assets - assessing newsworthiness of survey ideas and questionnaires as well as reviewing report write ups
• write compelling content: write compelling pitches, media submissions and press releases which reflect the news agenda and PA’s brand. Distilling complex messages into compelling media content
• social media: constantly updating their approach to social to reflect the changing nature of media engagement, engaging with journalists on social media and promoting PA via X and LinkedIn
• planning, strategy and budget: support the Global Head of PR to develop a PR plan, strategy and budget for the US. This will reflect the global PR plan and be tailored to the region’s needs and opportunities.
• press office: manage the US press office, monitor and report media coverage, manage suppliers and be the point person for US sensitive issues.
• Corporate PR: support the Global Head of PR with corporate PR issues.
• leveraging coverage in the market: working with marketing teams and consultants to leverage media coverage to support business development, primarily through social media but also through other PA owned channels
• lead global PR team campaigns: run global PR campaigns as well as execute the regional strands of campaigns run by another member of the global PR team.
• PR agency management: ensure PA gets value for money from its PR agency relationships. Assist with the appointment and formal review process for this
• PA brand: promote and develop the PA brand through PR opportunities.

We’re looking for you to demonstrate

• Strong writing skills and an ability to take a complex issue and tailor it for multiple audiences
• Strong pitching skills, with the tenacity to pitch stories to ambitious targets
• Strong communications skills, with the ability to manage projects with competing deadlines
• Ability to develop strong relationships with both journalists and colleagues and maintain a strong network
• Leadership of substantial projects with cross-functional and multi-geography teams
• A willingness to learn and to continuously develop your professional skills.