Field Sales Strategic Analyst

OFF PREMISE CRM SYSTEMS AND TOOLS

• New Zealand key user of sales systems, apps, and tools and the Red Bull HQ single point of contact for the data and systems team.
• Master data owner and gatekeeper to ensure clean and enhanced data flows into all CRM tools.
• Own and maintain Red Bull applications used by the field team, acting as the primary support for resolving any bugs or issues.

SALES PERFORMANCE EVALUATION, RECORDING AND REPORTING

• Lead the implementation and maintenance of the field team’s quarterly KPI structure, connected to individual A’s & T’s and strategic business goals.
• Evaluate the performance of field sales representatives by analyzing Key Performance Indicators (KPIs) and identifying areas of opportunity.
• Regularly conduct audits to ensure consistency with Perfect Store standards and in-field execution.
• Ensure timely adherence to and completion of reporting requirements; collate and submit weekly reports to the National Field Sales & Distribution Partner Manager (NFSDPM).

RESOURCE CAPACITY PLANNING & PRODUCTIVITY

• Maintain quarterly plans through the Field Sales Coverage Tool.
• Collaborate with Account Managers to collate and clarify requests for regular or ad hoc field execution.
• Drive ROI of field resources by providing recommendations on the deployment of resources to maximize account activity and opportunities in all channels, with the appropriate resource at a micro level.

DATA ANALYSIS, TRAINING AND SUPPORT

• Collect and analyze sales data, market trends, and competitor activities to identify opportunities for growth.
• Utilize data analytics tools to generate reports and dashboards for the field sales team and management.
• Use Dunnhumby and Circana to support the field team in creating JBP decks and store planograms.

DEPLETIONS DATA

• Maintain a monthly Distributor Data Matrix to measure data receipt from distributors.
• Facilitate data formatting as required by Depletions CRM data formats.
• Execute duplication and customer segmentation maintenance.

STAKEHOLDER MANAGEMENT

• Facilitate the creation and execution of initiatives with key internal and external stakeholders.
• Liaise with merchandising and POS management providers on the delivery of day-to-day projects, as well as key activations and initiatives.

Requirements

• Ability to interpret data, collate relevant information and present in a meaningful report.
• Adaptable to new environments and learns new skills quickly.
• Analytical skills to identify trends and opportunities in data and translates them into meaningful sales/ productivity initiatives.
• Excellent time management and organisation skills.
• Ability to manage a varied and complex agenda daily and deliver against tight deadlines.