Senior Paid Media Executive

ROLE: Senior Paid Media Executive - 6 Month Freelance

LOCATION: New York City

ANNUAL SALARY: Up to $70,000 - 6 Month Freelance

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Description

As the Paid Social Executive at Influencer, you will be responsible for the day to day set-up, trafficking, optimisation and reporting of paid social campaigns built around Influencer content. You will work closely with the Paid Social Manager, supporting the management of all paid media accounts and helping to educate internal teams on innovations and best practices for combining influencer marketing and paid media distribution.

Key Responsibilities:

• Work in partnership with the Associate Media Director to analyze all campaigns sold and set up campaigns for North America based clients

• Build a close working relationship with the Client Services team to provide ongoing support and analysis of paid media campaigns and their performance

• Responsible for the day to day internal management of paid social campaigns for a range of clients, optimizing performance to upper and lower funnel outcomes and ensuring campaigns are running optimally throughout and meeting their objectives

• Monitor and analyze campaigns; identify optimization opportunities for improving and scaling performance, and deliver insightful campaign reporting

• Maintain knowledge of industry best practices and product solutions, and support in the upskilling and education of internal teams in paid social with the objective of growing our existing business partnerships

Experience:

• Have at least 2 year’s experience within the paid social industry

• Have a strong understanding of paid social channels such as Meta, YouTube and TikTok including their capabilities and best practices

• Be able to manage campaign budgets, creatives and be comfortable analyzing campaign data and report to Associate Paid Media Director on any changes or needs of the campaigns.

• Understand trackable conversions, ROAS and be able to report on it to the wider business

• Organized, meticulous about meeting KPIs with excellent attention to detail

• Knowledge of the influencer marketing industry is desirable

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.