Field Marketing Manager

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

We are looking for a proactive and dynamic individual who thrives in a fast-paced environment. As the APAC Field Marketing Manager, you will need to be hands-on, unafraid to dive into the details of execution, and have fun. You will be a driving force behind our regional marketing efforts, working closely with sales leaders and partners to develop targeted plans, host impactful events, and optimize lead generation. If you possess a creative mindset, a keen eye for problem-solving, and a passion for delivering results, then this role is your chance to make a significant impact in the APAC region.

This role will be based in Singapore with a strong focus on and travel to South East Asia.

What you will do:

• Work closely with sales leaders and partners to define a region-specific marketing plan that supports targeting key accounts
• Plan, and host online and in-person events to create new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships
• Work closely with our ADR team to optimize the marketing/lead funnel for quality and consistency of leads, and enable consistent, relevant, and effective follow-up to increase conversion rates from lead to opportunity
• Partner with marketing operations to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails
• Work closely with the integrated marketing managers to ensure consistency with strategic GTM themes and campaigns
• Support various other marketing channel engagement projects to drive pipeline and revenue for the APAC field
• Be hands-on with related functions, including Customer Marketing, Content & Channel

What you will bring to Coupa:

• Experience as a Regional Marketing Manager
• Experience with organizing local and regional events APAC Wide
• Excellent project management skills
• Strong communicator and creative thinker
• Proficient in Salesforce and marketing automation tools (preferably Marketo)
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Ability to juggle multiple tasks & wear multiple hats
• Confident on a tradeshow booth to assist in our Product pitch

Great to haves but not required:

• Ability to speak Thai or Bahasa
• Confident in product knowledge
• Technology Background

#LI-Hybrid

#LI-ML1

At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.