Marketing Manager

Travel Requirements:

This is a hybrid position that involves remote work and occasional travel into the London office. Must have ability to travel frequently within the UK/IRE region and across other EU territories as needed (30%).

Position Summary:

Join our fast-paced, evolving marketing team. Working with the Head of International Marketing you will be responsible for the execution of strategic marketing plans to fuel rapid growth in the UK/IRE market. Core responsibilities are working with local management, sales, and practice development teams to build brand awareness and exposure, drive lead-generation for local sales teams, and provide ongoing customer and Key Opinion Leader (KOL) support. The ideal candidate is both detailed and process oriented to be able to successfully take on a variety of different tasks with competing deadlines.

Duties and Responsibilities:

• Develop and execute the marketing communication and product strategy for the UK/IRE region in alignment with Head of International Marketing, local management, sales and product development.
• Support Head of International Marketing by working closely with regional teams and departments across Europe, with an 80% focus on the UK/IRE market and 20% for general EU marketing support.
• Provide ongoing support to UK/IRE team on day-to-day activities.
• Organize, manage, and attend industry conferences, clinical meetings, Cutera-sponsored workshops, and seminars across the UK/IRE region. Management activities include but are not limited to budget tracking, identifying and working closely with speakers, securing speaking opportunities, and asset development.
• Manage the UK/IRE demo and system loaner pool which includes tracking device locations, shipping of devices, ensuring devices and serviced and in working order, and manage cycle refills as needed.
• Work closely with trade and consumer publications to ensure maximum exposure of the Cutera brand and product portfolio, maximizing press opportunities and coverage.
• Develop and monitor the competitor landscape and provide a quarterly analysis of competitor activities and updates.
• Develop and manage the Cutera UK/IRE marketing budget, providing monthly updates to the Head of International Marketing to ensure budgets remain on target.
• Assist local team in the translation of corporate marketing assets e.g. product brochures, social graphics, and website copy.
• Manage the UK/IRE social media account(s), which includes developing a quarterly social strategy, creating monthly calendars in alignment with sales and product focus, tracking campaign metrics
• Manage inbound lead enquiries to ensure prompt follow-up and tracking of lead activities.
• Set up, run, and monitor monthly lead generation campaigns to drive lead generation in the UK/IRE region.
• Manage literature stock and promotional materials at Cutera London office and ensure that all marketing resources are properly stocked and organized.
• Provide logistical support to Head of International Marketing as needed for European congresses and events.
• Other duties as assigned by the Head of International Marketing or local Management.

Requirements

Position Requirements:

• UK-based.
• BS/BA or degree.
• A minimum of 5 years working in a marketing function.
• A strong background in medical devices and/or in the aesthetic industry is required.
• Experience of Adobe suite (including Marketo), WordPress, Salesforce and Canva.
• Strong analytical thinking skills.
• Creative mindset.
• Delivers results with multiple and complex projects
• Ability to work collaboratively and independently in a dynamic, fast-paced environment.
• Excellent oral and written communication skills including presentation experience.
• Fluent in English.