Growth Marketing Manager

First and foremost, you will appreciate brevity.

Not because you’re not a stellar wordsmith.

But because you think fast, and explain well.

Your thinking speed is matched only by your speed of execution.

You appreciate details. Your i’s are always dotted, and t’s are always crossed.

You’re a master juggler. Yet you understand that multitasking is inefficient. We’ll ask you to explain what you think we mean when we say this during your interviews.

You 😌 when you see documentation. You 😳 when you realize that everything at Mamo is documented. Even our culture. Seriously.

You understand paid media like the back of your hand, and can manage paid media specialists. Analytics tools don’t scare you. You feel at home there.

You are now smiling as you read this, thinking, “what kind of company is this?”. You smile harder when you realize you’ve got the chops to improve the copy on this JD.

You are not afraid of colleagues who are smarter than you are. Yet you can teach them a thing or two about your craft. You’re willing to teach during week #2 on the job.

To you, social media is not just a tool. It’s a conversation.

What you will do

• Design and execute robust marketing strategies to drive brand awareness and performance.
• Create engaging cross-channel content to acquire customers.
• Educate our customers through targeted marketing campaigns and growth experiments.
• Establish KPIs, monitor performance and analyze metrics to measure marketing efficacy.
• Educate customers and prospects on how to succeed with Mamo across channels.
• Build and maintain frameworks that map our value proposition to customer personas.
• Craft compelling copy across all marketing channels (ads, website, blogs, email, social media).
• Manage and automate communication, measurement and analysis, and manage online presence.
• Execute strategy and improve performance across marketing/sales funnel stages.
• Develop and optimize paid ad strategies (including PPC, display, video, remarketing).
• Optimize our website and oversee CRO campaigns.
• Lead end-to-end social media account management.
• Oversee SEO efforts
• Develop video strategies in collaboration with agencies (ideation, implementation etc.)
• Ideate ad campaigns or manage creative agency partners.
• Manage freelancer and agency partners (creative, video, SEO).
• Own the end-to-end process for generating testimonials and case studies.
• Monitor market trends, competitor activities, and industry developments to inform strategic decisions.

What we’re looking for

• Insanely good copywriting skills (non-negotiable)
• Excellent communication skills.
• Highly organized with strong project management skills.
• 2+ years of experience and technical expertise with CRM marketing, data, analytics, and paid ad platforms (Google, Meta, etc).
• 2+ years of B2B marketing experience.
• 2+ years of experience with Data & Analytics tools.
• Strong data analysis and attribution skills.
• Proficiency in reading, writing, and speaking Arabic is a plus.
• Basic knowledge of HTML/CSS is a plus.

Why you’ll love working here

• Startup environment that’s big on individual responsibility and leans on process and automation.
• We’re big on culture. Work with stunning, supportive product, design and engineering teams on problems that matter.
• You will be learning and growing all of the time. From business, product, design to engineering you will be learning from a world-class team that is caring, kind, and empathetic.‍
• Mamo has the potential for a wide-reaching impact. Mamo is taking on the challenge of bringing about a new era of financial inclusion that begins close to home by providing access and experiences that make sense. That means you will never be bored.

🌸 Although we appreciate the potential of AI, we kindly request that you answer our screening questions independently to allow us to really get to know you.