Senior Data Analyst - OEM and Media Analytics

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE ROLE
We are seeking a highly skilled Senior Data Analyst to join our OEM and Media Analytics team as part of our wider Analytics and Data Science function. This role requires a deep understanding of data, a passion for uncovering insights and a proven ability to drive business impact. You will be instrumental in building and maintaining our data infrastructure, developing advanced reporting and leveraging data to inform strategic decision making.

WHAT YOU'LL BE DOING

• Develop an understanding of the OEM and Media business dynamics to constantly interrogate the balance between what’s best for the Carwow user and what’s best for the Carwow Group motor partners and vendors.
• Develop an understanding of the portfolio of Carwow Group brands to constantly evaluate the best medium for OEM and Media campaigns or initiatives.
• Evaluate effectiveness of campaigns or initiatives from both the Carwow Group and partner perspective.
• Develop and apply advanced analytics and causal inferences techniques to extract actionable insights from complex data sets.
• Analyse user behaviour across the Carwow Group portfolio of brands to create target audiences to deliver marketing growth or efficiency.
• Collaborating with internal and external business partners and data engineering to design and implement robust data pipelines, ensuring data quality, accuracy and efficiency.
• Create and maintain insightful reports and dashboards, communicating complex information clearly and effectively to key stakeholders.
• Keep up to speed on the latest relevant Martech, proposing opportunities for evolving our technology stack.

WHAT YOU'LL NEED

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have

• Proven technical skills in SQL (other programming languages such as R or Python are a bonus but not essential).
• Deep interest and aptitude in data, metrics analysis, trends and applied knowledge of measurement and statistics.
• Experience in visualisation and dashboarding.Experience working with first and third party data sources, collaborating with data engineering and developing and maintaining ETL processes
• Proven ability to build and maintain complex data models and understand key dependencies.
• Excellent stakeholder management and communication skills being comfortable sharing complex analytical information to mixed groups
• Experience within the automotive industry beneficial
• Experience within advertising or marketing industries; client or agency side beneficial
• Ability to work in a fast paced organisation, able to prioritise your workload with some support and operating effectively independently or as part of a wider team.

WHAT'S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
  • 28 days annual leave
  • 1 day for your wedding
  • 1 day off when you move house - because moving’s hard enough without work!
  • On your third year anniversary, you get 30 days of annual leave per year
  • On your tenth year anniversary, you get 35 days of annual leave per year
  • Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.