Marketing Manager

Who We Are :

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

Your Job:

As the Marketing Manager, you will be responsible for developing and leading the execution of all marketing and communication strategies for the Brooks’ brand in France. The Marketing Manager will create and execute a marketing plan that will position Brooks as the leader in the performance running market in France. You will formulate how we deliver the key seasonal messages across retail, print, social media, events and digital platforms seamlessly. Within this ever evolving area, you will be looking at adopting new and innovative ideas to support our global/EMEA strategies. This role will work with the EMEA Sales and Marketing teams to optimize the regional execution of our marketing strategies.

The Marketing Manager will lead and effectively manage France Marketing teams to ensure a consistent message is delivered at all times. Additionally, the Marketing Manager will be a member of the French/South leadership team where you will be a major influencer/support mechanism to the wider France teams.

Your Responsibilities:

• Develop the France marketing plan in line with the EMEA marketing strategy and the France business plans.

• Contribute to the EMEA marketing strategy and tactics.

• Lead the full execution of the marketing plan across retail, events, PR, sales promotions, social media and digital, influencers and other marketing touchpoints.

• Lead and execute the EMEA strategic retail programs to support all channels of sales in France. This should include retail programs, promotions, POP, go-to market execution and key product launches.

• Manage media relationships and activity to align with the marketing strategy and key messaging.

• Manage and partner with our social media & PR agency to ensure alignment with Brand Execution Guide, campaign creative guides and our specific channel KPIs

• Build Key Account marketing plans in line with the broader French marketing plan and in collaboration with the sales and tech rep teams.

• Ensure the alignment and integration of key seasonal messaging across retail, media, digital and events.

• Ensure brand communications are consistent with Brooks EMEA calendar and strategy.

• Promote and ensure uniformity and consistency of brand presentation.

• Manage (including goal setting, performance review, hiring decisions, team culture, etc.) and support the career development of direct reports to ensure job satisfaction, retention and to identify and develop bench strength.

• Develop a thorough understanding of our consumers and competitors to inform design and execution of marketing plans.

• Manage the French marketing budget to ensure alignment with the Territory marketing plan

Qualifications:

• Bachelor’s degree in Sales, Business Management, Marketing or related field

• French speaking – native, English speaking- fluent

• 5+ years of marketing experience

• 2+ years of experience managing marketing or sales teams

• Strong leadership, organizational and motivational skills

• Excellent communication and presentation skills

• General computer proficiency with intermediate to advanced skills in Office products — Excel, Word, PowerPoint

• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and externally.

• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”

• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal engaging relationships with our customers and the Brooks’ community.

• Unwavering demonstration of Brooks’ corporate values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active

• Ability to travel extensively

By submitting this application, you expressly make the following representations and warranties and give your consents as described below:

Brooks Sports, Inc. collects your personal data for the purposes of managing Brooks Sports, Inc.'s recruitment related activities as well as for organizational planning purposes globally. Consequently, Brooks Sports, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment.

Brooks Sports, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Brooks Sports, Inc. has international sites and Brooks Sports, Inc. uses resources located throughout the world. Brooks Sports, Inc. may from time to time also use third parties to act on Brooks Sports, Inc.'s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Brooks Sports, Inc. group of companies as well as to third parties acting on Brooks Sports, Inc.'s behalf, including also transfers to servers and databases outside the country where you provided Brooks Sports, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.