Global Brand Manager

Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with consumers around the world. As we continue to expand, we are seeking a highly skilled and strategic Global Brand Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global scale.

Reporting to the VP of Global Marketing CPT, located in Singapore, the Global Brand Manager will be responsible for developing and executing comprehensive brand strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong leadership skills, and the ability to collaborate across diverse teams to achieve common objectives.

Key responsibilities :

Integrated Brand Strategy and Positioning

• Formulate and implement a global brand strategy for B2B and B2B2C segments, aligning with company objectives and addressing unique audience needs.
• Collaborate cross-functionally to ensure brand consistency, communicating compelling brand stories for resonance.
• Maintain consistent brand messaging for B2B and B2B2C segments, aligning with company v...