Director of Sales and Marketing

This position is responsible for managing all aspects of marketing/sales including managing the members of the marketing/sales team for multiple locations and counties. Establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Responsibilities:
-Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
-Assures that staff understand and adhere to all laws, statutes, and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
-Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
-Assists the Director of Clinical Services in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
-Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
-Employs marketing and promotional initiatives to achieve budgetary volume projections.
-Establishes and maintains positive working relationships with current and potential referral and payer sources.
-Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
-Recruits, selects, orients, and directly manages members of the marketing/sales team.
-Builds and monitors community, customer, payer, and patient perceptions of the company.
-Care as a high-quality provider of services.
-Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.

Requirements

-At least three (3) years of experience in health care marketing management in Home Health operations.
-At least two years of experience in Home Health sales is preferred.
-Demonstrated ability to supervise and direct professional and administrative personnel.
-Ability to market aggressively and deal tactfully with customers and the community.
-Knowledge of corporate business management.
-Demonstrates excellent communications, negotiation, and public relations skills.
-Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
-This position requires that the employee is willing and able to meet the physical requirements as necessary.