Director Of Marketing

The Opportunity:

We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts as we continue to scale and reach new heights. The ideal candidate will have a strong understanding of the cryptocurrency landscape and a proven track record in building and executing marketing strategies that drive growth. This role offers an incredible opportunity to shape and develop Nansen’s marketing function in a fast-paced and rapidly evolving industry.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with Nansen overall business objectives, ensuring we maximise visibility, brand awareness, and growth within the cryptocurrency and blockchain ecosystem.
• Lead and manage a globally distributed, high performing and results-driven marketing team, providing guidance and mentorship to help them grow and excel in their roles.
• Drive a data-driven approach to marketing by setting up effective KPIs and measurement systems, regularly reporting on performance and optimising campaigns.
• Develop a strong understanding of Nansen target audience and customer segments, using this knowledge to create targeted and engaging content across multiple platforms, including blogs, social media, email campaigns, webinars, and more.
• Collaborate with the Product and Sales teams to develop product messaging and positioning, ensuring all external communications are clear, consistent, and compelling.
• Oversee Nansen’s digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns, to drive increased web traffic, user acquisition, and conversion rates.
• Continuously monitor and analyse the competitive landscape, staying abreast of industry trends and emerging marketing opportunities.

Requirements:

• 10+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the cryptocurrency, blockchain, or fintech industry.
• Exceptional leadership and management skills, with experience building and leading high-performing teams.
• Strong Product Marketing background.
• Demonstrated success in crafting and executing B2B marketing strategies that have driven lead generation and revenue growth.
• A great understanding of and passion for the cryptocurrency and blockchain Ecosystem.
• Proven track record of developing and executing successful marketing strategies that drive growth.
• Outstanding written and verbal communication skills, with a knack for crafting engaging and compelling content.
• A data-driven mindset, with the ability to analyse and optimise marketing performance based on KPIs and metrics.

What We Offer:

• Competitive salary and equity package
• Remote work environment with a flexible schedule
• A team that values data and AI; our founders are data engineers and data scientists
• Opportunity to work from our Tech Hubs (flight and accommodation paid for) in Singapore, London, Bangkok
• A company culture that values transparency, speed, courage and curiosity
• Opportunities for personal and professional growth as the company scales.
• Exposure to a global network of industry experts, partners, and influencers.