Website Optimization Manager

Senior Manager, Website Conversion Rate Optimization

At Censys, our mission is to bring internet visibility and intelligence to the world’s security teams. Our platform not only identifies potential threats, but provides actionable insights and enables proactive defense strategies. Founded by researchers and practitioners, we are deeply committed to the quality, trustworthiness, and transparency of our data and results. As our own strongest critics, we continuously innovate to better understand the Internet and empower our customers with the visibility they need to succeed.

Role Summary:

As our Website Optimization Manager, you will play a critical role in the growth and scale of Censys. You will define and drive the website strategy and conversion optimization roadmap for Censys.com. The ideal candidate is data and results-driven, highly creative and excited about experimentation, and has a passion for improving the customer experience and journey.

Why Censys Sticks Out:

• Humble Brilliance: We celebrate intelligence and foster a culture where tackling cybersecurity challenges is exciting and rewarding.
• A Mosaic of Minds: Our diverse team brings together various talents and backgrounds, fostering true innovation through diverse perspectives.
• Thinkers and Tinkerers: At Censys, we encourage questioning the status quo, experimenting, and pushing boundaries to drive breakthroughs.
• Coffee-Fueled Collaboration: Collaboration is at the heart of our success, fueled by a shared passion for disrupting the cybersecurity scene.
• Trailblazing Impact: Your innovations at Censys make waves in real-world cybersecurity, shaping the future and leaving a lasting legacy.
• Life Beyond the Firewall: We prioritize work-life balance and support your well-being inside and outside the office.
• Empowered Voices: Your voice matters at Censys; we champion an inclusive culture where diverse perspectives drive change.

What You’ll Do:

• Own the overall Censys website strategy and user experience from when someone lands on our website to when they enter our marketing and sales funnel
• Build and lead the execution of conversion rate optimization to drive acquisition, conversion, and retention on the Censys website
• Collaborate with Marketing, Product, and Creative to optimize existing website pages while ensuring accurate messaging, impactful CTAs, and effective buyer journeys
• Drive continuous improvement on the website through a roadmap of ongoing experimentation and testing and a deep understanding of our website visitors and customer segmentations
• Analyze and monitor page performance and user behavior across all of our website pages and landing pages in order to continuously iterate and improve on the strategy
• Work closely with Product and our Demand Generation team to develop strategies that effectively convert Free Users, PLG customers, and enterprise customers across our different product lines.
• Develop dashboards, tracking, and key KPIs to measure website performance, retention, and conversion, and contribution to pipeline and revenue
• Work closely with our Content, Product Marketing, and Design team to ensure a cohesive website strategy and seamless execution
• Develop best practices, guidance, and templates for building new website pages as we continue to grow and evolve our website

What You’ll Bring:

• 4+ years of experience leading web strategy and conversion rate optimization at a SaaS company
• Knowledgeable in the technical aspects of running a website including UX, SEO, and domain management
• Experience with web design, product management, and content strategy a plus
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with Google Analytics and other business intelligence tools
• Extensive experience leading hypothesis-driven A/B tests and running website experimentation at scale
• Experience developing a website strategy from the ground-up and scaling as the company goals is a plus
• Excellent project management skills with the ability to lead multiple projects across a variety of stakeholders
• Ability to adapt and thrive in an extremely fast paced environment

Our target salary range for this role is between $110,000 USD and $165,000 USD + bonus eligibility and equity.

In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details.

Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team’s global perspectives and diverse backgrounds . For this role, we are looking for candidates based in Ann Arbor, Michigan, Seattle, Washington, Washington, DC, or Los Altos, California to be onsite 3 days a week.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others!

We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.

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