Head of Lifecycle Marketing

Superside is looking for an ambitious Head of Lifecycle Marketing with 8+ years of experience in full funnel lifecycle marketing for B2B enterprise companies. This role is pivotal to helping Superside grow even faster by managing the full lifecycle of our prospects and customers.

Reporting to the Director of Demand Generation, your success in this role will be measured by your ability to convert interest into sales opportunities among our existing prospects and customers through email marketing, advertising, on-site conversions, in-product messaging, and customer communications.

You will have access to a world-class team of marketers and designers (content writers, video producers, motion graphics designers, performance marketers, operations manager, etc.) and a powerful tech stack (Hubspot, Salesforce, Dreamdata, etc.).

What you'll do

• Understand deeply the full buyer and customer journey from the moment they engage with our content, talk with sales, onboard as a customer, all the way to considering renewal and expansion
• Lead the day-to-day execution of lifecycle campaigns and experiments (email and in-product communications) and assess overall program performance, health, and effectiveness
• Work closely with our top-of-funnel content team to optimize lead gen campaigns (e.g. ebooks, guides, webinars) for conversion and nurturing
• Work closely with our bottom-of-funnel content team and customer success team to manage customer communications and marketing campaigns to drive retention and expansion opportunities
• Work with the product team to experiment with in-product user experiences to drive retention, viral growth, and expansion such as in-app prompts, notifications and content
• Leverage our performance marketing team to run targeted, buyer journey ads and conversion campaigns to drive leads and accounts through the funnel
• Optimize our lead scoring system to ensure that high-value and intent leads are prioritized for our sales team
• Contribute your own creative ideas on how to meet our teams ongoing revenue goals (i.e. if see an untapped opportunity - run with it)
• Help execute lifecycle campaigns in collaboration with teams across marketing (Events, Field, ABM) as well as across the company: product, customer success, and sales.

What you'll need to succeed

• 8+ years of experience in various B2B Demand Gen, Growth or Lifecycle Marketing roles
• Comfortable with Hubspot, and able to create and manage email segments, automation workflows, campaigns, forms, and integrations
• Preferably experience with Salesforce, Apollo, Planhat, and other MarTech tools
• Proven success developing ABM strategies to optimize lifecycle campaigns for our target accounts
• Proficient planning optimization and growth experiments (terms like CTR, Open Rates, A/B Testing and Nurture Campaigns are a regular part of your vocabulary)
• Analytical, data-driven, but trust your instincts approach to your work
• Highly flexibility and comfortable navigating ambiguity
• Desire to roll up your sleeves, execute, and create scalable processes within a growing company
• Self-motivated, constantly seeking out ways to help the company with reach and efficiency
• Excellent English verbal and written communication skills, good at presenting ideas and discussing solutions in large groups

Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are.

Need more convincing? Here’s a skimmable, non-exhaustive list of reasons to join us:

- A global community of 200+ best-in-class creatives working from more than 60 different countries

- Flexible working hours and fully remote setup. We've been remote from day one. No weird office legacy

- A high-pace, high-energy, and high-performance environment

- Trusting, ego-free, and truth-seeking team members

- Pioneering the future of work with a fair, friendly, and supportive community. We’re pretty proud of this one

- The opportunity to build an international career through creative mentorship from top design leaders. We - grow, you grow

- Work closely with leading global brands on a wide variety of creative projects. We’re talking about Amazon, Meta, Twitch, LVMH, Puma, Shopify, and others

About Superside

Superside is a revolutionary way for businesses to get good design done at scale. Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.

Learn more at superside.com

Diversity, Equity and Inclusion

We’re an equal opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.