ASO Specialist

Libertex Group Overview

Established in 1997, the Libertex Group is an international powerhouse with over 25 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of Libertex, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

Libertex is the Official Online Trading Partner of FC Bayern, bringing the exciting worlds of football and trading together.

The Libertex Group in Numbers:

• 25+ Years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 40+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.

Job Overview

As an ASO Specialist, you will be pivotal in enhancing our app's visibility and driving organic growth through strategic optimization. We seek a highly motivated individual with a keen eye for detail and a proactive approach to research. Your role will involve adhering to our company's guidelines, aligning with brand standards and ensuring compliance with google play and app store guidelines.

What Will You Do

• Collaborate with the team to support and contribute to the development and execution of ASO strategies
• Provide regular insights and recommendations to optimise app visibility and performance
• Implement and manage stores on a regular basis and be responsible for stores’ reviews & warnings
• Customise and adapt metadata for local markets to align with regional search trends and user preferences
• Analyse market trends, competitor performance, app store screens, store assets, and metadata to identify areas for improvement
• Familiarise yourself with ASO/mobile apps tools and platforms such as AppTweak, Sensor Tower, Appsflyer, or similar tools for tracking and optimising app performance
• Follow company and brand guidelines meticulously to ensure all ASO efforts align with organisational standards and market requirements
• Stay updated on app store algorithm changes, new features, and industry best practices to continually enhance ASO strategies and app performance

Requirements

Key Skills Required

• 3+ years of experience in mobile marketing, with at least 1 year of proven experience in ASO
• Excellent research abilities and a passion for staying updated with the latest ASO trends
• Strong analytical skills and a data-driven mindset
• Strong communication and collaboration skills, including the ability to give and receive feedback and share knowledge effectively
• Excellent in handling multiple responsibilities & tasks within tight deadlines
• Understanding of Apple and Google app store algorithms
• Understanding of mobile app performance and development specifications
• Experience working with designers for graphic optimisation
• Proficiency in English is essential

Additional Skills Preferred

• Knowledge of Russian
• Proficiency or experience in SEO, SMM, SEM, ASA, or other digital marketing channels is highly desirable
• Experience in a financial company or within the financial niche would be a significant plus

Benefits

• 21 working days annual leave
• Work remotely whilst being part of a global team
• Udemy Business unlimited membership
• Professional and personal development opportunities in a fast-growing environment