Head of Brand Marketing

We’re on a mission to make the switch to sustainable transport and energy faster, easier and more affordable. We use our own technology stack, data smarts and industry knowledge to build a game-changing capability. Our intelligent energy platform helps our customers access renewable energy, understand consumer behaviour, and powers smart charging for EVs.

The worlds of energy and transport are colliding and Ohme is at the heart of this. By using technology and data integrations to connect cars, chargers, people, energy providers and more, Ohme has a powerful platform that puts the consumer at the core.

Ohme has been selling its chargers to consumers since mid 2019 and has had exponential growth since. We are now operating in multiple countries and have partnerships with the likes of Octopus Energy, Volvo Benelux, VW UK, Mercedes UK, Hyundai UK and other innovative brands.

We are scaling up the business and are building out the team for rapid growth. If you’re interested in joining a fast-growing cleantech venture on a journey to speed up the global transition to clean energy, read on!

We are seeking a seasoned Head of Brand Marketing to join us as we continue to scale at pace. Reporting to the CEO, you will lead the function (excluding Digital Marketing), from strategy to execution for our client base that spans from B2B to B2C. You will clarify the Ohme brand positioning, refine how we talk about our brand and products and fine-tune how we communicate with customers. You will create a marketing and branding machine that reliably delivers efficient growth, at scale.

Requirements

What you’ll do:

• Obsess about the Brand: Take ownership of overall direction of Ohme’s brand and communication strategy and show progress against that strategy.
• Tell our story: Drive awareness with an innovative content management strategy. Establish Ohme as the consumer champion with relevant, simple and engaging content. With B2B customers, make sure our messages hit the right audience and challenge the status quo.
• Obsess about the Customer: Be the voice of the customer. Ensure that the customer is always represented and that everything we do is to build their trust, loyalty and advocacy.
• Be ambitious and creative: Think big! Test and learn and find the path that differentiates Ohme from the noise. Be open to ideas, provided they are aligned with the Ohme brand and values.
• Extract maximum value from a lean marketing budget; maintain a laser focus on overall and channel efficiency.
• Define success and measure progress: Set the marketing KPIs and be transparent about what good looks like.
• Lead a marketing team that is lean, yet cutting-edge.
• Improve sales enablement: Help us to craft high-quality, clear and effective sales collateral that facilitates sales.
• Ensure Ohme’s brand is consistent across all geographies while ensuring the messaging is tailored.

Who you are:

• 10+ years of experience (5+ years at managerial level) in fast-paced environments with marketing, brand management and content expertise
• Experience working in a high-growth, dynamic scale-up, ideally for a consumer tech brand; evidence of accelerating brand momentum
• Genuine passion for innovative marketing and branding
• Strategic thinker: Create innovative marketing and branding ideas and implement them effectively; willing to be hands-on in the delivery of campaigns
• Visionary approach to crafting compelling marketing and branding strategies
• Excellence in communication: Ability to drive engagement across teams; confident in consulting with, and advising, senior stakeholders
• Inspirational, engaging and approachable people leader
• Demonstrable experience of planning and executing marketing budgets that deliver efficient business impact
• Self-starter with a positive can-do attitude
• Global thinker: Be aware of how different cultures and countries are transitioning to EV
• Live our values: Move fast, be brave, push the bar, take ownership and be transparent. Be a team player with creative opinions, focused on driving solutions. Always look forward and learn from mistakes

Benefits

You’ll get to work in a fast-paced and rapidly growing scale-up with global ambitions, that is cutting edge, passionate about sustainability and seeks to make the world a better place.

Our benefits:

• Competitive salary and discretionary bonus
• Hybrid office (we are 4 days per week in the office)
• Private Health Insurance
• Aegon Pension Scheme
• Life Assurance Scheme with death in service benefit of 4x salary
• Income Protection Scheme for long term illness
• Ride to Work Scheme
• Payroll Giving Scheme

Diversity, Equity and Inclusion are at the heart of what we do and we encourage a culture where everyone can be themselves at work. We actively seek out a diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed and to feel included.