Brand Management Lead

Job purpose

The Brand Management Lead will be responsible for developing and executing the brand strategy to enhance our company's image, increase brand awareness, and drive engagement. This role requires a visionary thinker who can translate the brand's mission and values into compelling narratives that resonate with customers, partners corporate stakeholders.

Key Responsibilities:

• Assist in developing and implementing comprehensive brand strategies that align with the organization's goals and vision & Support in defining brand positioning, messaging, and identity to differentiate the organization in the market.
• Conduct desk and market research to identify and/or understand trends, and build a brand content calendar
• Collaborate with marketing, product, and sales teams to integrate brand strategies into all aspects of the business and oversee brand-related activities, ensuring consistency and coherence across all channels and touchpoints.
• Manage the creation and production of marketing materials, including digital content, advertising, and promotional campaigns, working closely with creative, comms, social media & digital experience to bring brand initiatives and campaigns to fruition.
• Foster a collaborative and innovative culture that encourages creativity and high performance, liaising with internal and external partners to amplify brand reach and impact.
• Develop and monitor key performance indicators (KPIs) to measure the effectiveness of brand strategies and campaigns
• Prepare and present regular reports to the Brand and Corporate Communications Director on brand performance, trends, and opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).
• 7+ years of experience in brand management, marketing, or related roles, preferably within the EdTech or technology sector.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong project and team management skills with the ability to inspire and motivate others.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and creatively, with a data-driven approach to decision-making.
• Proficiency in digital marketing, social media, and content creation tools and platforms is a plus

What we offer:

• Competitive remuneration package

• Work in an international, dynamic and fun atmosphere

• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees

• Huge learning experience in using best practices and global environment

• Constant personal and professional development

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

Join an innovative, growing, and dynamic team by working at the centre of PeopleCert's purpose to empower people to achieve what they are capable of, because we believe in what people can make possible.

Dream it. Do it.

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If working on the SELT service in the UK, background checks will include:

• A basic or enhanced Disclosure Barring Service (DBS) check
• Right to Work in the UK check (including nationality, identity and place of residence)
• HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)
• Financial background check
• Employment reference check.
• If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.

In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country.

All applications will be treated with strict confidentiality.