Strategic Creative Copywriter

ABOUT THE ROLE:

Develop Creative Concepts for Marketing Campaigns and Digital Projects

• Work in the initial phases of projects to generate innovative and fresh ideas aligned with client goals and campaign strategies
• Create original and relevant campaign concepts for target audiences, adaptable across various media (TV, digital, print, etc.)
• Lead and participate in brainstorming sessions, challenging conventional approaches

Write Persuasive and Effective Copy for Various Media

• Create attention-grabbing copy for digital and traditional platforms
• Adapt tone, style, and format according to the medium and specific audience, while maintaining a consistent brand narrative

Collaborate Closely with the Art and Design Team

• Work together with the art team to ensure a cohesive creative vision, with text and visual elements complementing each other
• Coordinate with content strategists and marketing teams to ensure messages are relevant, effective, and aligned with the overall campaign strategy
• Participate in creative reviews, providing constructive feedback on art direction and visual elements with copy

**Present and Defend Creative Ideas Internally and to C...