Digital Marketing Analyst

Job Description:

**Primary Skills:

4+ years of working experience in the implementation of Google Analytics(UA & GA4), Google Ads and Third Party Marketing Tags preferably using Google Tag Manager

Ability to manage implementation and reporting of Google Analytics end-to-end for multiple brands.

Knowledge of E-commerce tracking implementation and reporting

Good understanding and experience of implementing Consent Based Tracking and Google Consent Mode.

Good knowledge of HTML, CSS, Java Script, SPAs & headless architecture

Expertise in building and managing reports in Google Looker Studio

Strategic thinker with good communication and presentation skills and customer facing experience.

Strong analytical and problem solving skills

**Secondary Skills:

Bigquery for GA4

Understanding of all digital marketing practices

Agency and pitching experience is an advantage.

Knowledge of BI, Tableau etc. will be added advantage

**Roles & Responsibilities:

1. Implementation and managing web analytics tools (mainly Google Analytics 4) and tag management tools used by our clients.

2. Reporting & generation of insights to increase the performance of our clients' websites or media campaigns.

3. Proactively identify opportunities for continuous improvement in site tagging, analytics and testing

4. Develop a measurement strategy and collaborate with the brand team to define KPIs

5. Write technical specifications and working closely with developers for changes impacting measurement.

6. Develop detailed step by step datalayer instructions and measurement plans to clients for their devs to implement ·

7. Debug and fix existing tracking and reporting issues from clients as they come up

8. Work alongside customer insights team to generate hypothesis, find right segments and using surveys/interactions to find actionable insights.

9. Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.