Product Marketing Manager - DataSync

Product Marketing Manager

Reports to: Chief Marketing Officer

Location: Hybrid - Newmarket - 2-days on-site, 2-days WFH

Hours: 32 hours across a 4-day week (no salary sacrifice)

Salary: £40,000 - £50,000

Product: Wonde - DataSync - [https://www.wonde.com/>

Who we are and what is important to us:

Beyond unifies three technology-driven brands, Wonde, Evouchers and Secure Schools.

Each brand shares a vision to reduce the friction of adapting technology, to help customers navigate an often overwhelming area and provide powerful solutions that make their everyday life easier.

The three brands run independently with the autonomy to continue to prosper although as part of the Beyond team, you’ll join a wider, supportive environment where you’ll be able to pull on the expertise and capabilities of the group.

We do not limit ourselves to standing still. We look ahead and strive to disrupt the sector we operate in. We believe technology should not be complicated or overwhelming. It should do what it says - quickly, safely and efficiently.

Who Wonde is:

Wonde revolutionises the educational landscape by providing an advanced cloud-based data management solution tailored for over 30,000 schools worldwide. Through cutting-edge technology, we empower educational institutions to streamline and optimise the way they handle and distribute their data to third-party applications.

By leveraging Wonde's innovative platform, schools can efficiently manage vast volumes of information critical for administrative tasks, academic planning, and student support services. This streamlined approach allows schools to prioritise student learning with ease.

Job snapshot:

As our Product Marketing Manager at Wonde, you'll get to play a pivotal role in expanding the reach of our innovative data management solution.

You’ll play a key role in developing and launching go-to-market strategies, driving product adoption, and creating engaging marketing campaigns across our key territories (UK, APAC, and South Africa). Wonde utilises multiple channels to reach our customers, and you will be responsible for managing and implementing effective strategies to achieve success across these (including exhibitions, digital, and direct). You’ll collaborate closely with our product development, sales, and customer success teams to ensure our products meet market needs and achieve our business goals.

What you’ll be doing:

• Embed in the Wonde team to deploy successful multi-channel marketing campaigns focused on driving brand awareness, customer engagement, acquisition and retention.
• Own a comprehensive calendar of marketing activity spanning the academic year, driving projects through on time and on budget. This can include nurturing communication plans, website development, collateral, exhibitions, and more.
• Study and understand customer wants and needs to meet their expectations. Leverage this knowledge to shape campaign messaging and content, while also supporting the feedback loop for the product team.
• Partner closely with the Product Manager to define value propositions across existing and future products.
• Identify new opportunities, trends and content opportunities that will drive product adoption and advocacy.
• Drive brand awareness and educate customers on Wonde activities, products and solutions.
• Develop and execute activities to enhance customer experience (schools and multi-academy trusts, resellers, and third-party applications) at every point of their journey with Wonde.
• Work with key team members including our; Event Manager, Digital Marketing Manager and Head of Sales to ensure Wonde’s presence, voice and activity are in line with marketing objectives, leveraging customer interaction and ensuring consistency of messaging.
• Liaise with the internal team of designers, web developers and social media experts, plus external agencies to implement marketing campaigns.
• Support the development and nurturing of key partnerships within Wonde including third-party applications and resellers. This may include nurturing communication sequences, marketing activity support, and collaborative case studies.
• Write and create content for various purposes, including website, print, blogs and more.
• Provide advice and guidance to colleagues within Beyond to support wider business objectives in areas of expertise.
• Collaborate with wider teams to further define and expand the scope of existing opportunities.

Requirements

What we’re hoping you’ll bring:

• Previous and demonstrable product marketing experience.
• Demonstrable experience in a start-up/scale-up environment, supporting a product and team in their infancy.
• Proven experience in a B2C environment, preferably technology-focused.
• Experience working within education and/or technology is an advantage.
• The ability to create and deliver creative ideas that complement the company’s objectives.
• Ability to deliver high-quality work against defined objectives and deadlines.
• Strong listening and communication skills with the ability to collaborate and build positive relationships internally and externally.
• A great team player, capable of working closely with different people and organisations to achieve objectives.
• Self-motivation with the confidence and enthusiasm to take the initiative and get things done.
• Ability to prioritise workflow.
• Demonstrable experience with core marketing competencies and practices.

What to expect in the hiring process:

1. Exploratory Telephone Conversation with the Talent Team: A relaxed discussion to explore mutual expectations, including culture fit, background, and interests.
2. Second Interview with the Hiring Manager and Product Marketing Manager: Virtual conversation focused on skills and experience
3. Final Interview with Hiring Manager and Product Marketing Manager: Face-to-face conversation and exercise-driven
4. Offer stage!

Benefits

What you'll get:

Beyond is much more than just a place to work. It is a place to grow, innovate, excel and learn. We have tech people, creative people and people people, all focused on providing a superior customer experience.

We value, support and champion those we work with - promoting personal growth and happiness. We get that our success is dependent on the collective energy, intelligence and contributions of all our team members and we are committed to ensuring our work environment is the best it can be.

We value your commitment and have worked hard to create adaptable and comprehensive benefits packages to suit individual needs, although you can expect the below as standard:

• 4-day working week
• Flexible working schedule/work-from-home opportunities
• Onsite gym facilities
• Annual personal and professional development budget
• Buying and selling holiday scheme
• Additional holiday for length of service
• Annual allowance for volunteering days
• Onsite trained mental health and well-being champions
• Monthly lunch club (on us)
• Comprehensive wellness programmes (think meditation retreats and continuous access to well-being apps/initiatives)
• Enhanced maternity, paternity and adoption benefits
• Electric car scheme
• Cycle to Work Scheme
• Eye examination scheme
• Financial contribution to the set up of work-from-home environments
• Use of new and leading technology in the form of Apple products
• Frequent company-funded social events
• Office closure between Christmas & New Year
• Access to continuous learning and development opportunities
• Comprehensive employee referral scheme
• Casual Dress Code

In addition to the above, you’ll have access to our ‘take your pick’ benefits scheme, which is tailored specifically to you and includes:

• Enhanced pension payments
• Retail vouchers
• Private medical insurance
• Dental plan

If you're selected, we'll guide you through the following checks as part of our offer process:

1. DBS Check: Verification of criminal records.
2. Right to Work: Confirmation of legal work eligibility.
3. References: Automated verification based on HMRC records.

We're excited about finding the right person for this position! With the dynamic market conditions, we're not setting a fixed application deadline. We encourage you to apply as soon as possible, as we'll be filling the role once we find the perfect match.

At Beyond, we celebrate diversity and are committed to being an equal-opportunity employer. We welcome candidates from all walks of life. If you need any accommodations during the application process, please don't hesitate to call or email us.

[https://www.beyondco.com>