Brand Manager

At Naked Wines, we are all about taking the guesswork out of enjoying great wine for our customers.

And our Central Brand team wants to unleash Naked Wines as the best kept secret in the wine industry. We look to balance maximum empowerment and relevance for local teams in each of our countries (USA, UK and Australia) with centralised efficiency of delivery, customer focus and consistency.

We are striving to build a distinctive and consistent Customer Value Proposition across all markets, and the Brand Manager will play a core role in achieving this.

Responsible for developing and implementing brand projects that enhance our market position, drive customer engagement, and increase brand loyalty. This role requires a strategic mindset and hands-on experience managing complex projects with multiple stakeholders. You will work closely with cross-functional teams to ensure our brand message is consistent, compelling, and resonates with our target audience in each market.

Location: London or Norwich (1 day per week at primary office, 1 trip to the other office per month)

Approx start date: December 2024

Requirements

Key Responsibilities

• Customer Value Proposition (CVP):
  • Fully understand our existing and future customers to execute our new CVP in a compelling way across all three markets.
  • Regularly audit marketing touchpoints and identify core projects to enable each country to live the Brand vision of taking the guesswork out of wine.
  • Project manage these core projects from brief to completion and successful local rollout, measuring their impact and completing retros to build continuous improvement cycles.
• Brand Consistency:
  • Maintain brand guidelines (and accompanying styles guides and asset libraries) and ensure all marketing activities align.
  • Collaborate with creative teams to develop impactful marketing campaigns which drive brand awareness.
  • Coordinate the Brand Council: Train enabling senior marketing team members in each country to champion marketing excellence, and align on enablers to do better, more attention grabbing marketing activity
• Performance Monitoring & Reporting:
  • Track and report on key brand performance metrics, including KPIs identified in our brand tracking.
  • Facilitate brand tracking meetings with the Head of Research, synthesising key findings relevant to progress made building brand fame
  • Prepare regular reports and presentations for senior management.
• Brand Consultation:
  • Act as a brand consultant for internal teams to ensure adherence to brand guidelines and CVP.
  • Provide feedback on design work and other brand-related projects.
• Collaboration & Budget Management:
  • Work with third-party agencies as needed for specific projects.
  • Manage a content library to ensure assets are shared between markets.
  • Manage the global brand budget effectively.

You have:

• Ambition (dream big): implementing strategy into action and providing feedback (what works and doesn't)
• Judgement (make good decisions): questioning the status quo, testing hypotheses and sharing outcomes
• Discipline (adhere to high standards): delivering on commitments, on time with quality
• Influence (have a big impact): collaborating effectively, actively working on own development
• Accountability (take full responsibility): delivering results: recognising mistakes and quickly shares them

Finally you live by our Naked values:

• You support all stakeholders from the Winemaker, through to the Customer. We are Naked Together
• You embrace growth, pushing yourself out of your comfort zone to overcome obstacles
• You always start with our customers and winemakers
• You keep it simple and are data-led, from the wine itself to the ways of working
• You do the right thing, holding yourself accountable with honesty and openness

Benefits

• A competitive salary plus annual bonus opportunity
• Personal Healthcare
• 25 days holiday plus your birthday and bank holidays (you can buy or sell holiday too)
• A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked
• £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course
• We want to do our bit for the community and give everyone paid leave to volunteer
• Access to mental health buddies, mindfulness training and the Headspace app
• Enhanced parental leave
• Honeymoon leave - newlyweds get an extra week of annual leave
• We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...

Equal Opportunities

At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We believe that embracing diversity in our teams enables us to provide exceptional service and innovation.We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. To achieve this, Naked Wines encourages applications from individuals of disadvantaged socio-economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.

Accessibility and Adjustments

Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. We strive to be as accommodating as possible to ensure all candidates can participate fully. If you have specific requirements or need adjustments at any stage of the application or interview process, please do not hesitate to get in touch. In your application, feel free to indicate your preferred pronouns (for example - she/her/hers, he/him/his, they/them/theirs, etc)to help us better address and respect your identity throughout the process.