Paid Media Senior Manager

Please put "Paid Media is cool" as the first line of your cover letter or as your headline or your application will be disqualified.

As a Paid Media Senior Manager, you will lead the development and execution of advanced paid media strategies across platforms such as Meta, Google, Bing, TikTok, and LinkedIn. You will manage high-profile accounts, optimize performance, and ensure successful campaign delivery with minimal oversight. Additionally, you will mentor team members, analyze performance data, and stay updated on the latest industry trends to drive innovative and impactful results for clients. This role requires strong leadership, analytical skills, and a passion for delivering excellence in paid media.

Who We Are:

​​Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009.

We do this by providing industry-leading services around Paid Media, SEO, Content Marketing, CRO, and more.

We are a team of digital marketers. We love what we do, and we help pioneers grow by empowering our clients with winning strategies that lead to faster growth. As a top digital marketing agency, we understand how fast-paced the marketing industry is. We pride ourselves on staying up to date with new algorithms, technology, and trends because that's what keeps us one step ahead of the competition.

As a testament to our digital marketing expertise, we have a Digital Marketing blog with over 200,000 visitors/month, a podcast called ‘Marketing School’ with over 100 million total downloads, and a YouTube channel with more than 140,000 subscribers.

It's our mission to level up every human by educating and moving the marketing industry forward. Our goal is to help you level up and succeed. We accomplish this through mentoring or training but also by providing great resources and tools.

Check out our website for more on our company culture and values.

Responsibilities:

• Develop and execute paid media strategies across Meta, Google, Bing, TikTok, LinkedIn, and other emerging platforms.
• Independently manage multiple accounts with minimal supervision, ensuring all campaigns meet client KPIs and business goals.
• Regularly communicate with clients about performance and address any concerns that rise.
• Troubleshoot issues using available tools and resources, showing a strong ability to self-solve and learn.
• Analyze data (ROI, ROAS, CPA, CTR, etc.) and turn insights into actionable strategies to optimize performance.
• Collaborate with the creative team to ensure high-performing ads and assets are utilized.
• Stay updated with the latest trends and updates in paid media, applying new knowledge to improve campaign results.
• Run A/B tests and take calculated risks to drive positive results for your clients.
• Manage, mentor, and assist junior team members, providing guidance and oversight of their accounts.

Requirements

You are someone who:

• Can independently own the strategy, execution, and optimization of paid media campaigns across multiple platforms.
• Takes charge of your accounts with minimal oversight, proactively solving problems and navigating roadblocks.
• Possesses a strong understanding of how creativity influences performance and is able to leverage those insights for maximum impact.
• Constantly stays updated on industry trends, market dynamics, and new tools and techniques to enhance effectiveness.
• Actively seeks opportunities to improve processes and performance for both yourself and the people team at large.
• Adapts quickly to changing circumstances demonstrating flexibility and an open attitude towards new approaches and strategies.

Prior Experience:

• 5+ years of campaign management experience, with strategic expertise on multiple advertising platforms (e.g., Google, Facebook, Bing, Twitter, Pinterest, Amazon, etc.)
• 18+ months of experience managing and mentoring direct reports
• Experience directly managing monthly budgets of $200k
• Experience with Google Analytics and Tag Manager, ability to flag issues/error and help troubleshoot
• Familiarity with project management tools like Asana and Basecamp
• Google Ads and Facebook Blueprint certifications a plus
• Experience with Google Merchant center and/or feed management platforms is a plus

Benefits

• Base Salary: TBD
• Medical, Dental, and Vision Insurance
• Flexible PTO
• Home Office Stipend
• MacBook Provided
• 100% Remote